Please direct your responses to: jennifer_livigni@mcafee.com
About the Role:
B2C Marketing Specialist focused on eCommerce partnership monetization strategy & execution. This individual will effectively manage online/offline marketing programs throughout project lifecycle by collaborating with internal and external sources.
Key Responsibilities:
Primary responsibility is to develop and execute marketing programs to generate revenue and acquire customers. This includes but is not limited to the following:
- Develop online/offline marketing strategies, gather program requirements, create requirements document and launch campaigns
- Gather & analyze data from online programs to optimize programs through the customer lifecycle
- Comfortable presenting programs highlights and data analytics to top executives internally & externally
- Engage with cross functional teams to define usability requirements and product based messaging for partner builds in addition to competitive environment
- Responsible for revenue and customer acquisition, conversion and retention targets for each partner account through online B2C marketing programs
- Sales support in crafting presentations and finance in bookings forecasting
- Manage and execute various Adobe Test & Target campaigns across team
- Measure and analyze all marketing programs and incorporate key learnings into future iterations to further drive growth and retention
Qualifications
Required Experience/Skills & Education:
- Bachelor's degree
- Experience with consumer markets surrounding online/offline platforms & metrics driven marketer with 2+ years online technology experience
- At least 5 years consumer marketing experience with a focus on developing/optimizing digital marketing programs
- Experience working across a range of marketing channels, including mobile, online and direct marketing
- Basic knowledge of testing methodologies, A/B tests and then delivering and presenting results
- Superb hands-on analytical ability and intermediate spread sheeting capabilities
- Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and retention
- Excellent project management as well as exceptional interpersonal and organizational skills
- Basic knowledge of Adobe Test & Target and Omniture platform is a plus
- Experience working directly with a sales force and supporting sales forecasts
- Experience directly managing outside partners, vendors or agencies
- Proven verbal, written and presentation communication skills
- A highly driven individual who is a creative thinker with high level of energy
- Note that position may require 20% travel
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world�s largest dedicated security technology company. We are relentlessly focused on constantly finding new ways to keep our customers safe. Share your talents with us in the dynamic security industry, and experience the meaningful, interesting work that is waiting for you!
McAfee is an Equal Employment Opportunity employer. We celebrate diversity!
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