IndoJOB Vacancies (Update Daily): [JIMSJOBS] Direct Marketing Manager, SF Bay Area

Sunday, December 28, 2014

[JIMSJOBS] Direct Marketing Manager, SF Bay Area

The Direct Marketing Manager is responsible for developing, managing, and executing automated, data-driven, and segmented email marketing communications, direct mail campaigns, social media marketing (e.g., LinkedIn, Twitter, Facebook, and Youtube), and the client’s referral program.

Primary Responsibilities:

Utilize Silverpop’s Engage platform to develop email communication flows for cultivation of various audience segments, including prospective students, current students, alumni, donors, etc.
Develop, write and deploy behavior- and event-triggered email communications that utilize dynamic content tied to Salesforce CRM and RaiserEdge data.
Work with graphic designer to design and produce email templates and direct mail pieces.
Analyze email open rates, click-through rates, and other performance metrics. Perform A/B testing of templates, subject lines, content, and other email components to identify improvements and optimize results.
Identify and rent third party, qualified email lists for lead generation. Develop and deploy customized, ad hoc email communications and track performance.
Manage and maintain email suppression lists.

Collaborate across departments to develop and maintain editorial calendar for social media posts.
Write and publish tailored content and messages through social media channels on a regular basis based on editorial calendar.
Develop and analyze social media performance reports and implement posting strategies that increase engagement rates.

Publish and maintain selected social media posts to website on a regular basis.
Assist staff with planning, creating and executing direct mail campaigns in support of enrollment and fundraising goals.

Qualifications:

Bachelor’s degree in marketing, communications, English, business administration or related field from a regionally accredited institution.
Minimum 5 years of experience in direct marketing or marketing communications with increasing responsibility, including developing, deploying and analyzing data-driven email marketing campaigns using Silverpop’s Engage platform or similar software and Salesforce CRM system or similar, direct mail campaigns, and social media marketing activities on Linkedin, Facebook, Twitter, and Youtube, preferably in a higher ed institution, a nonprofit organization, advertising/brand agency, or a service industry.
Demonstrated knowledge of best practices and principles of direct marketing, email marketing, and social media marketing.

Uses sound judgment to problem solve and make decisions independently, knowing when to escalate to leader.
Inclined to innovate and identify continuous improvements (instead of maintaining status quo).
Ability to influence at all levels in an organization; excellent collaboration and interpersonal skills with a service-minded approach.

Able to work effectively, both independently and as part of cross-functional/departmental teams.
Proficiency in writing, editing and proofreading skills.
Able to multi-task and prioritize in a fast-paced environment.
Ability to produce quality work within tight deadlines.
Demonstrates a sense of urgency and excellent follow-through on all projects.
Strong organizational and time management skills.
Articulates clearly and effectively in both written and verbal communications.
Self-motivated, self-directed, and results-driven.
Committed to ongoing professional development; proactively develops new skills and competencies.
Maintains close attention to detail.
Professional and positive in attitude and actions.
Local candidates Only (SF Bay Area)