Tuesday, March 24, 2015

[KITlist] Channel and Field Marketing Manager (Chicago, IL)

 

Please direct your responses to: http://channel-impact.force.com/careers/apex/ts2__JobDetails?jobId=a0K1600000dFT5lEAG

 

Role: Channel and Field Marketing Manager

Location: Central Region (Ideally Chicago, IL)

Time Commitment: On-going, Full-time

Position Overview:

Channel Impact is seeking a full time Channel Field Marketing Manager to join our client's Cloud Systems and Solutions (CSS) Marketing Team. This person will be responsible for developing, executing and measuring out-bound marketing plans and lead-generation programs for channel partners (VAR, VAD, SI, MSP, other) and MSP. This person will work closely with the CSS Channel Sales Teams, and other CSS groups to drive company initiatives within the Central Region of the United States and will report to the Director of Americas Channel, Alliances and Field Marketing. Ideally this person would reside in Chicago, IL, but we will consider remote office situation for the right individual.

This is a W2 opportunity with Channel Impact.

Responsibilities Include:

-Establishing and maintaining relationships with Sales Representatives and Management.

-Establishing a cadence and methodology to solicit sales input on marketing programs, and communicate results and planned activities

-Developing and execute annual marketing and demand creation/promotional plans

-Managing channel marketing budgets and expenses including forecast accuracy.

-Leading new product launch efforts in channel including: collateral, communication strategies, merchandising procurement, training tools and related activities.

-Leading marketing efforts associated with product business line reviews at account.

-Aligning channel marketing communications strategies with brand strategies.

-Working closely with corporate marketing to ensure a balanced marketing efforts

-Expanding and growing customer-level marketing relationships.

-Tracking market and channel trends and adjusting channel strategies accordingly.

-Analyzing and reporting progress against campaign goals and ROI

-Tracking channel partner sales performance campaign ROI

-Monitoring Channel Partner MDF/Co-op Funds and leveraging CSS programs and channel partner Sweetspot analysis

-Providing to Demand Group content and program requirements to support ongoing priorities, including: product presentations, trade shows, research and competitive intelligence.

-Monitoring and analyzing competitive activities within channel including price, promotion, new products and merchandising.

-Analyzing sales reports and market feedback from internal and external sources in order to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes.

-Keeping abreast of industry trends competition to develop customized partner plays

Skills Required:

-Bachelor degree and 8+ years of experience in related roles and/or an equivalent combination of experience, training and specialized skill

-Direct experience in marketing and demand generation program design, planning and implementations

-Extensive knowledge of: marketing and sales processes; and ROI components and measurement.

-Demonstrable ability to develop and implement multi-touch marketing programs.

-Demonstrable ability to effectively and independently: establish goals, deadlines and prioritizations in a multi-tasking, fast-paced and highly challenging environment

-Ability to travel up-to 30%

-Attitude exemplified with 'Sales is Channel Marketing first customer'.

-Track record of effectively working with one or more of the following: VAR's, VAD's, MSP's and other indirect sales channels and partners

Preferred Requirements:



-Exceptional sense of humor and plays as hard as they work

-Past experience working in Sales so as to understands the challenges a sale representative encounters each day.

-Expertise in Salesforce.com and Eloqua tools/integration

-Sense of humor with a work-hard play-hard mindset

-Experience in software and hardware Industry, ideally Cloud or Data Storage/Security products

Contact Information: Please apply on line at jobs.channel-impact.com

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