Please direct your responses to: http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=884
Description:
Crawford Group (www.crawfordgroup.com) is seeking a Product Marketing Manager with a strong understanding of mobile app marketing for a three month assignment supporting our technology client in San Francisco. The Product Marketing Manager will execute go-to-market plans, product launches and sustain marketing campaigns for our client's design segment mobile apps, in support the company's vision and goals across its mobile app division. As the Product Marketing Manager, you'll craft messaging and positioning, as well as create and execute innovative marketing programs and campaigns that drive demand, retention and engagement.
The ideal candidate is highly organized and works seamlessly to juggle a shifting workload. Candidates should excel at working in a fast paced work environment with products going through rapid/continual changes. Attention to detail and the ability to grasp and translate technical capabilities into consumer benefits and value propositions are crucial.
Responsibilities:
Lead go-to-market and product marketing lifecycle management strategies. Execute upon global go-to-market product marketing launch strategies and initiatives in support of mobile app, software platforms and hardware launches.
Drive market and product segmentation that differentiates client products and services across global markets and influences key product decisions
Partner closely with cross-functional teams to deliver launch and campaign assets
Meet with Project Managers weekly
Keep track of all upcoming mobile app updates
Understand app features and write messaging as needed
Work with the copy writer to get copy for iTunes Store
Ensure tutorials are available for promotion via email and social media channels
Work with corporate web team to keep web pages up to date
Inform community and internal teams of mobile app updates to ensure they're promoted
Work with the PR and Social Media teams on ideas to better amplify these workflows
Work with the Product Marketing Managers for desktop apps to determine pathways for optimization and to drive mobile desktop workflows
Skills:
5 years hands-on (B2C/enterprise) product marketing experience launching mobile apps. Must include experience working for at least one large enterprise technology company. Software background a plus.
Demonstrated expertise and knowledge across all major mobile app platforms
Track record of success working across a wide spectrum of marketing activities (advertising, public relations, digital marketing, etc.) and driving marketing for a product launch
Ability to quickly grasp product features and benefits and translate those into brief accurate, high quality deliverables like copy, images and tutorials
Proven experience communicating and presenting data to key stakeholders and senior management
Outstanding follow-through, time management, and project management skills
Excellent communication skills, verbal and written
Experience with Adobe mobile app platforms strongly preferred
BS/BA in Business, Marketing, Communications, or related field required
RATE: D.O.E. hourly, as W-2 non-exempt employee of Crawford Group; benefits available
LOCATION: Onsite at clients' office in San Francisco, CA. No phone calls, please; Local SF Bay Area candidates only.
HOURS/DURATION: 30-40 hours per week with the ability to flex up or down. 3/24/15 – 6/30/15.
Crawford Group (www.crawfordgroup.com) is seeking a Product Marketing Manager with a strong understanding of mobile app marketing for a three month assignment supporting our technology client in San Francisco. The Product Marketing Manager will execute go-to-market plans, product launches and sustain marketing campaigns for our client's design segment mobile apps, in support the company's vision and goals across its mobile app division. As the Product Marketing Manager, you'll craft messaging and positioning, as well as create and execute innovative marketing programs and campaigns that drive demand, retention and engagement.
The ideal candidate is highly organized and works seamlessly to juggle a shifting workload. Candidates should excel at working in a fast paced work environment with products going through rapid/continual changes. Attention to detail and the ability to grasp and translate technical capabilities into consumer benefits and value propositions are crucial.
Responsibilities:
Lead go-to-market and product marketing lifecycle management strategies. Execute upon global go-to-market product marketing launch strategies and initiatives in support of mobile app, software platforms and hardware launches.
Drive market and product segmentation that differentiates client products and services across global markets and influences key product decisions
Partner closely with cross-functional teams to deliver launch and campaign assets
Meet with Project Managers weekly
Keep track of all upcoming mobile app updates
Understand app features and write messaging as needed
Work with the copy writer to get copy for iTunes Store
Ensure tutorials are available for promotion via email and social media channels
Work with corporate web team to keep web pages up to date
Inform community and internal teams of mobile app updates to ensure they're promoted
Work with the PR and Social Media teams on ideas to better amplify these workflows
Work with the Product Marketing Managers for desktop apps to determine pathways for optimization and to drive mobile desktop workflows
Skills:
5 years hands-on (B2C/enterprise) product marketing experience launching mobile apps. Must include experience working for at least one large enterprise technology company. Software background a plus.
Demonstrated expertise and knowledge across all major mobile app platforms
Track record of success working across a wide spectrum of marketing activities (advertising, public relations, digital marketing, etc.) and driving marketing for a product launch
Ability to quickly grasp product features and benefits and translate those into brief accurate, high quality deliverables like copy, images and tutorials
Proven experience communicating and presenting data to key stakeholders and senior management
Outstanding follow-through, time management, and project management skills
Excellent communication skills, verbal and written
Experience with Adobe mobile app platforms strongly preferred
BS/BA in Business, Marketing, Communications, or related field required
RATE: D.O.E. hourly, as W-2 non-exempt employee of Crawford Group; benefits available
LOCATION: Onsite at clients' office in San Francisco, CA. No phone calls, please; Local SF Bay Area candidates only.
HOURS/DURATION: 30-40 hours per week with the ability to flex up or down. 3/24/15 – 6/30/15.
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