Monday, March 23, 2015

[KITlist] CONTR: Sr. Web Marketing Manager | Box (Los Altos, CA)

 

Please direct your responses to: cbao@box.com

You can also see or download the job requirements on this Box hosted document: https://cloud.box.com/s/21glcam3vb3eg2r1vz7lgrdr0l0hpq4p

Sr. Web Marketing Manager (Contractor)

At Box, we are helping individuals and businesses revolutionize how they get work done, giving them better and easier ways to share, manage, and collaborate on business information. We have grown at record speed over the past few years, and are looking for a dynamic and passionate Senior Web Marketing Manager (Contractor) to help us continue our evolution in digital marketing excellence.

What you will do: This is a vital role in supporting the online presence of our marketing website www.box.com. The Sr. Web Marketing Manager (Contractor) will be responsible for the following:

 
- Project management: Guide projects from conception to completion, overseeing all aspects including requirements gathering, scope definition, resource planning, project timeline, budget management, risk management and change control.

-  Program management: Play a leadership role in defining web project priorities, and manage project planning, scheduling, tracking and reporting for key initiatives, in collaboration with Design, Localization, Web Dev, PR, OPS, QA and Business Analtyics for testing efforts as needed.

- Manage site localization strategy and content translation projects. 

-  "Always be testing": from A/B testing CTAs and content placements to optimizing lead gen user flows, you'll be the expert on testing strategy and objectives. You'll partner with Demand Generation, Design, Web Dev, Marketing Ops and Business Analytics teams on testing efforts.

-  Website governance: owner of website operational guidelines, define roles and responsibilities, optimize new project initiation process, manage homepage content calendar, etc.

-  Analytics and reporting: build strong partnership with Business Analytics team to measure and report website performance to key stakeholders on a regular basis

-  Drupal content editing as needed


Who you are: We're looking for a passionate, entrepreneurial marketer with deep web/digital marketing experience, exceptional communication, and leadership skills to join our growing team.

-  Passionate about B2B lead gen, web optimization, web analytics, and data 

-  5+ years of proven web/online marketing experience at a leading technology company. Prior experience with SaaS company preferred

-  Familiar with Drupal CMS, Agile and Waterfall project management methodologies. 2+ years using Drupal CMS preferred.

-  Proven ability to independently manage multiple large-scale projects simultaneously and effectively prioritize deliverables with tight deadlines

-  Solid knowledge of Web technical and design processes 

-  Demonstrated capability to make data driven decisions 

-  Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions

- Willingness to learn new things and do what it takes to get the job done  

- Detail-oriented. Prior experience in optimizing QA process a plus 
 

- Experience managing multi-channel digital campaigns and SEO programs  

- Experience with localization, search engine optimization, personalization, testing (Adobe Target) and analytics (Adobe Analytics) a plus

Bachelor's degree in computer science, business or other related field. MBA a plus



How you'll measure success:

Website traffic, engagement rates, and MQL conversion rates 

Ability to plan and forecast accurately 

Ability to challenge status quo, ideate and implement solutions  

Feedback from cross-functional partners on collaborative spirit and ability to drive results  

Peer feedback on your performance as a marketer and team member

Please email Carolyn Bao at cbao@box.com with a copy of your resume. Applicants only. No 3rd party please.

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