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The Internet Marketing Ad Operations Manager is a key member of the Online Marketing Team, which is responsible for driving new customer acquisition, and reports to the Senior Manager of Online Marketing on the Display Advertising Marketing Team.
Shutterfly has a world class in-house Internet marketing organization. The in-house team drives the strategy and planning for Shutterfly new customer acquisition including brand programs, direct response advertising, social advertising and search marketing. The team goals for new customer acquisition are primarily to drive awareness of Shutterfly products and drive an efficient cost per newly acquired customer. We do this by delivering targeted and strategic media plans, engaging creative executions and innovative advertising channels across the web. We are in need of a strong team player to help us accomplish our goals by supporting all campaign management and analytics.
This role is charged with the following campaign management and analytical responsibilities for our online display marketing campaigns:
Campaign Management:
Deliver media plan: Setting up components of the media plan (campaigns, packages, placements, creative units, URLs, cost information) into our third-party ad server, Mediaplex.
Publisher management: Trafficking ad tags to publishers and ensuring accurate tracking of engagement and conversion events.
Creative optimization: Configuring and periodically updating creative weights and rotations in the ad server.
Testing support: Configuring display rules across campaign variables to support A/B testing.
Technical expertise: Troubleshooting technical problems around campaigns.
Manage technical projects: Implement and test third-party tracking tags through the internal beacon tool and ad server as well as manage other third party tracking implementations.
Own Mediaplex tool and manage account team: Engage with the Mediaplex account team to develop operational command of the ad server and leverage its functionality.
Campaign Analysis & Optimization:
Configure reports at the various levels of ad server hierarchy, including automated reports on behalf of publishers.
Design measurement approaches to evaluate new publishers and targeting technologies.
Summarize spend, delivery, pacing, engagement, and conversion data into daily and weekly dashboards for consumption by management.
Group and rank publishers by cost type (CPM, CPA, CPA, sponsor), campaign imperative and performance to inform media plan optimization.
Gather insights on campaign performance and their implication on optimization tactics.
Skills:
Degree in Marketing, Business, communications or related field
At least two years of Internet Marketing experience
Internet Advertising Operations experience preferred
Understanding of Internet media with project management experience preferred
Knowledge of online media tools and ad servers, preferably Mediaplex
Passionate about Internet Marketing
Strong interpersonal, written and verbal communication skills. Enthusiastic personality, Always smiling
Ability to multi-task and meet deadlines while paying attention to details
Independent. Able to work with minimal supervision while maintaining focus and productivity
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