PR Coordinator
Job Description/Qualifications:
Individual should be self-starting, organized, detail-oriented, possess high level of initiative and a strong sense of urgency. The preferred candidate will be capable of working on multiple projects simultaneously under tight deadlines. Position requires excellent verbal and written communication skills, and the ability to see all projects through to completion.
Ideal candidates will have previous PR agency, in-house corporate communications or product PR experience in an entry-level capacity. Candidates should have a thorough working knowledge of the PR skillset including but not limited to: writing, media/analyst relations, research, social media, event management, media list creation/management, qualitative/quantitative PR results measurement and report generation.
Responsibilities
- Media Relations
o Response to media inquiries in a timely, efficient and professional manner under the guidance of PR Directors
o Vet and route other incoming inquiries such as sponsorship, donations, image use permissions, etc.
o Staff interviews with company spokespeople as needed
o Manage product and industry award submissions
o Assist with management of product review unit inventory and mailing product review units to media
- Social Media
o Develop content and post to SanDisk's corporate social media platforms
- Writing
o As needed, develop news releases, media presentations, Q&A sheets, briefing materials and biographies
- Program coordination
o Assist with product launches, PR campaigns, product reviews, video shoots, etc.
o Establish timelines and communicate progress on regular basis
- Reporting and Metrics
o Assist with creating recap reports that track ROI and effectiveness of programs quarterly and annually
o Work with agencies and vendors to create highlight reels
o Compile weekly PR updates, meeting recap reports, monthly highlights and priorities, etc.
- Event Coordination/Support
o Coordinate planning meetings, compile electronic press kits, provide onsite support
o Manage event logistics as needed such as ordering giveaways, securing and shipping event collateral
- Administration
o Coordinate invoices, vendor additions, contracts, etc.
o Balance budget spreadsheets and assist with monthly accrual process
Reporting:
- Position reports to Director, WW Retail Public Relations but provides support to the entire PR team as needed
Required skills and experience:
o At least 3 years of experience working in an agency or corporate public relations setting
o Bachelor's degree, preferably in journalism or public relations, with excellent academic record
o Experience with the consumer electronics or retail industry preferred but not required
o Work effectively in a team environment and work independently with little supervision
o Writing, problem solving, decision making and research skills
o Organized, detail-oriented, and a high level of initiative
o Capable of working on multiple projects simultaneously under tight deadlines
o Ability to see all projects through to completion
o Effective verbal and written communication skills
o Experience using social media platforms (for example, Twitter, Facebook, LinkedIn)
o Knowledge of Microsoft Office products such as Outlook, Word, Excel and PowerPoint
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