The CRM Analyst role is to develop and execute direct marketing circulation strategies and analyze campaign performance for email and direct mail. The successful candidate will be able to segment customers across multiple dimensions to identify the optimal circulation plan to improve customer response. The candidate should also be able to analyze campaign results and communicate objective findings to a broad audience. He/she will contribute by providing actionable, data-driven insights to cross-functional teams including but not limited to product, merchandising and finance. There is a key focus on supporting the design, management and analysis of testing within the CRM program to optimize performance.
POSITION RESPONSIBILITIES:
Analyze customer behavior to develop campaign circulation strategy
Perform customer segmentation analysis; recommend targeting approaches to improve marketing performance
Design and implement tests and analytics to measure the effectiveness of marketing programs
Create campaign circulation strategy briefs to present to cross-functional teams
Help manage CRM data projects related to analysis
Analyze campaign performance and develop standard reports to share with cross-functional teams
Provide actionable insights based on campaign analysis
Understand sources of customer information and partner with IT to ensure data accuracy
REQUIREMENTS:
Bachelor's degree with at least 5 years of relevant experience
Experience in database and direct marketing preferred
Experience with data mining and query tools such as SAS, SQL, SPSS, Microstrategy, Business Objects.
SQL experience required.
Familiarity with online analytics tools such as Omniture or CoreMetrics
Advanced Excel experience
Exceptional problem-solving and analysis skills combined with the ability to communicate findings to all levels of an organization
Superb attention to detail
Ability to manage multiple projects on tight deadlines
Ability to synthesize information from a variety of sources to arrive at optimal solutions
To Apply: http://hire.jobvite.com/j/?cj=oFydWfw6&s=KIT_List
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