Founded in 2000, Clickatell is a global leader in providing the ability for its customers to alert, interact and transact with their customers, business partners and communities. Utilizing its global footprint, Clickatell can deliver short message services (SMS) through its Clickatell Mobile eXchange (CMX) to nearly every mobile phone user in the world. In addition, with Clickatell Transaction eXchange (CTX), the company is providing the essential link between the mobile consumer and their financial institution through such services as air time top up. With its investment in Social Mobile Solutions, Clickatell is uniting customer communication, community creation and transaction services.
We have a high regard for collaboration, innovation, passion, performance, leadership and true customer service excellence; all these values contribute to our philosophy and attitude towards our peers, our jobs, our clients and of course our company, Clickatell.
If you feel as passionate about global communications, mobile messaging and transactions as we do, and if you want to work for a growing international company that makes a difference in people´s lives, then Clickatell is for you.
To learn more about Clickatell in the Americas region, please visit us online:
http://americas.clickatell.com
Online Marketing Analyst - Americas
Candidate will have a deep knowledge in the areas of mobile communication, specifically mobile messaging, and mobile application ecosystems. The candidate will have a good understanding and personal interest in social media, social marketing and social commerce and is willing to bring new and innovative marketing concepts into Clickatell. In addition the Marketing Analyst will remain current and maintain a broad knowledge of Clickatell products, services and systems, and project management skills.
The Online Marketing Analyst will report to the Director of Product Marketing- Americas and will be responsible for Clickatell´s diverse marketing activities in the Americas region. The person will also interface with the Management Team, Product Management, Marketing and other leadership in both Redwood City and Cape Town South Africa, and externally withgroups including customers and Public Relations agencies. This candidate is expected to perform as an individual contributor.
Responsibilities:
Manage online and email marketing on a day-to-day basis, ensuring that traffic and efficiency goals are met or exceeded
Own all aspects of Website development, channel lead gen, and SEM, including hands-on implementation and campaign management for the Americas region. Lead all aspects of SEO product search marketing Select, manage and apply SEM, website and email marketing tools Manage SEO/SEM team and external designers and vendors to develop, test and optimize compelling campaigns that drive user engagement in the Americas region with alignment and approval of the regional product goals and marketing/business objectives. Drive PPC and ad placements campaigns in cooperation with Cape Town based Marketing team and any outside vendors that are required.
Maximize quality traffic and conversion of new materials and products on the website
Build Clickatell´s social media presence in Americas region. Manage social media engagements on Facebook, LinkedIn and Twitter and Blogs
Maintain and extend functionality and promotion of Clickatell Americas region across a variety of marketing channels, including events, paid placements, lead generation and more.
Manage regional marketing and help forecast goals based on new campaign types and promotions
Provide reporting & data analysis to problem solve, identify opportunities and communicate key performance trends to the organization
Monitor competitive best practices, keep up with industry trends and introduce new ideas for improving performance
Collaborate with Marketing, Product and Sales teams on go-to-market initiatives ranging from corporate and product positioning, PR, Product marketing, lead gen and campaign management
Requirements:
Functional Competencies:
Very strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making.
Structured approach to identifying opportunities, defining solutions and executing action plans.
Strong attention to detail combined with the ability to prioritize and meet aggressive targets and deadlines.
Ability to translate strategy into tactics and ideas into action (characterized by solid execution).
Excellent business acumen and problem-solving skills.
Interpersonal Competencies:
Desire to work in a collaborative, cross-functional team environment.
Strong communication skills, including ability to communicate with both business and technical resources.
Creative thinker and thought leader, open to idea exploration with strong problem-solving/analytical abilities.
Results orientation. Thrives on chaos and will bring order and drive results. Has the roll up your sleeves attitude to do what it takes and help the team win.
Customer focus. Energetic to try new programs, channels and initiatives, with a passion for the unknown.
Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines with constant change and defined deadlines.
Experience:
5+ years in relevant online marketing positions required.
5+ years online marketing experience required.
Social media and online experience required.
Experience managing projects within cross-functional teams preferred.
Bachelor´s degree, ideally in Marketing, Business or Economics or a related field.
Position Type:
Full-Time/Regular
Benefits:
We value our employees´ time and efforts. Our commitment to your success is enhanced by our competitive compensation and an extensive benefits package including paid time off, medical, dental and vision benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.
To Apply:
To respond to this opportunity, please send your resume to: careers.us@clickatell.com with the subject line: Online Marketing Analyst
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