The PR Program Manager will help develop and execute PR plans to consistently communicate company messages using both traditional and new media approaches with the goal of securing favorable coverage in online and print publications, blogs, etc. The PR Program Manager will have day-to-day ownership of specific technology segments. While the PR Program Manager's primary focus will be on technology PR, he or she will also be actively involved in promoting the corporate image.
Reporting to the Senior Manager, Worldwide PR, the PR Program Manager will work closely with other members of the PR team, PR agencies, marketing communications, corporate communications, field marketing, product marketing and other diverse internal teams. He or she will:
• Plan and execute announcements, editorial opportunities, contributed articles and other media-related activities.
• Respond to media inquiries and editorial opportunities by gathering information, helping develop written and verbal responses, arranging and staffing briefings, and coordinating material delivery to press.
• Help coordinate PR activities for tradeshows and other events where media are present; includes managing briefing schedules and helping staff press meetings; may include community relations activities.
• Collaborate to set objectives and develop PR strategies.
• Develop and help foster editorial relationships with trade publications worldwide, as well as with local press as needed.
• Work with cross-functional teams to integrate traditional and new media approaches.
• Help develop, monitor and respond to social media opportunities.
• Review and edit documents for grammar, flow, content and consistency of message.
• Help facilitate press release development.
• Develop technology and corporate-level features for the newsroom, including writing articles and conducting video interviews.
The PR Program Manager is expected to support and promote developed standards for best-in-class communications, helping ensure all communications adhere to Synopsys policies and exercising judgment in support of best practices to develop solutions. Duties require working on complex problems where analysis of situations or data requires an in-depth evaluation of various factors. He or she must be able to exercise sound judgment, as well as interact effectively with diverse work teams using a broad range of approaches to execute programs that obtain results. He or she will execute projects from start to completion and should be able to resolve issues in creative yet practical ways.
This position requires a high-caliber performer who is self-motivated, flexible, adept at juggling multiple priorities and deadlines, and able to act quickly using solid judgment. Day-to-day work will be conducted with little instruction, so demonstrated ability to apply experience and initiative to developing appropriate media strategies is critical. General instructions will be provided on new assignments and projects.
Job Requirements:
BA in Journalism (or related field) or BS in Business Administration (Marketing or related field) with 4 – 6 years of relevant PR experience (agency, publication, corporation); or MS with 3+ years of relevant experience, related Ph.D. with 2+ years of experience.
Must have experience executing PR program tactics and working with the media in both reactive and proactive situations. Either agency or corporate experience is appropriate, and experience with both is a plus. Technology experience required. EDA industry experience a plus. Experience working with overseas entities and/or outside agencies is a plus.
Must have good interpersonal, verbal and written (writing and editing) communication skills. Must be able to effectively multi-task, and must apply attention to detail. Also requires strong organizational and deadline-management skills. Good judgment, problem solving and decision-making skills are required. Must be able to work independently and in teams, and interact with people with different personality styles.
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