As the Marketing Manager responsible for Online Demand Generation you will be responsible for creating, implementing and managing Accellion's online demand generation programs including email marketing and online advertising, to attract, nurture and drive new customer acquisition. In this position you will play a key role in driving demand for Accellion secure file sharing solutions and directly impact pipeline generation. You will be responsible for all aspects of our online demand generation programs including campaign definition, content development, working with the design team on the look and feel, integration with internal systems and measurement of results. We are looking for a creative, results-oriented individual who wants to take their career to the next level. You are able to not only write excellent copy and think creatively, but also have an analytical mind, and are someone who likes to measure and track performance.
Reports to: CMO
Responsibilities:
• Develop and execute online demand generation programs, including email marketing and online advertising campaigns
• End-to-end management of online demand gen programs, including content development, campaign set-up, testing, deployment, and analysis
• Manage online marketing calendar
• Track, monitor, analyze and optimize campaign performance
Qualifications:
• Knowledge of online advertising, and email best practices, CAN-SPAM compliance, email deliverability, email optimization, and cross-client compatibility
• Experience with a/b testing methodologies preferred
• Experience with marketing automation solutions e.g. Marketo, Eloqua
• Experience tracking, analyzing and reporting on online advertising and email campaign performance, including experience with Google Analytics, Google Adwords.
• Excellent written and verbal communication skills
Education/Experience:
• 5+ years marketing experience
• 3+ years experience in B2B email marketing, online advertising
• Bachelor's degree or equivalent required.
Accellion is growing and we are looking for talented people to join our team. Be part of an innovative startup with a difference; Accellion is profitable and growing rapidly. Founded in 1999, Accellion is a privately held company headquartered in Palo Alto, California with offices in North America, Asia and Europe.
Apply Now! Send an email with resume to hr@accellion.com
Accellion, Inc. is an Equal Employment Opportunity Employer M/F/D/V.
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