Job Title: Marketing Associate
Reports To: Director of Marketing
Position Summary: To plan, develop, and implement marketing programs in support of the 2012 marketing plan, and as defined by the Director of Marketing.
Essential Duties and Responsibilities including the following. Other duties may be assigned.
• Identify, evaluate, and coordinate company participation at conferences. Provide marketing support to leverage and promote AOP's conference activity.
• Maintain database, plan and implement lead nurturing campaigns. Measure, evaluate and improve as needed.
• Produce quarterly sales support kit. Work with internal and external resources to develop components.
• Monitor and update website as appropriate.
• Define program metrics and report regularly
Scope:
• Drive/coordinate with multiple internal departments, including sales, product management, design, community, and executives.
• Work with external marketing agencies
Competency: To perform the job successfully, an individual should demonstrate the following competencies:
• Strong communication and presentation skills – speaks clearly and persuasively. Writes clearly and succinctly.
• Adaptability – manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays or unexpected events.
• Innovation – meets challenges with resourcefulness; develops innovative approaches and ideas.
Qualifications:
• Bachelor's Degree and some marketing experience
• Experience with conferences, direct marketing a plus
• Ability to create programs from scratch, to come up with new approaches, to clearly articulate and sell those new ideas to key stakeholders
• Competent at writing and/or editing marketing documents
• Organized, efficient, able to prioritize in support of company goals
• Metric driven; able to ensure accuracy and timeliness of reporting.
• Strong communication skills, for dealing with all levels of the company as well as external agencies and organizations.
• Ability to work well in a fast paced, start-up environment
Location: Preference for San Francisco, California area.
To apply, please send us the following:
1. Cover Letter
2. Resume
3. Answer the following questions:
What is your most relevant cross-functional/startup experience?
What is your ideal working environment?
1-3 sentences that you think best describe your working style and strengths.
About Article One Partners: Article One Partners, LLC is the only patent validation company to employ an online human search engine community. Over one million people, networked across the globe, uncover previously undisclosed patent quality evidence. Article One's research community represents a unique pool of domain experts. These experts submit new invalidity evidence for the opportunity to earn rewards of $5,000 or more per research project and also to share in the company's net annual profit. These incentives drive prior art research beyond the reach of traditional sources. AOP clients sponsor research to resolve patent litigation, strengthen pending patents and support crucial patent quality issues. www.ArticleOnePartners.com.
Article One Partners is an equal opportunity employer.
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