Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is seeking a Marcom Specialist who will manage multiple aspects of producing video, print and web content, including newsletters, brochures, and other marketing materials. In addition, the Marcom Specialist will manage the company's social media campaigns and track community influencers and proposing ways in which they can be leveraged. The ideal consultant has good Marcom generalist experience plus knowledge of video production and social media campaigns.
Specific responsibilities include:
Marketing Operations experience a plus
Aggregating content from subject matter experts and managing copyediting and review cycles
Video coordination/production
Social media postings and experience running a social media campaign, specifically: Twitter, Facebook, and YouTube for video
Web marketing updates and web editing a must
Collateral production - Illustrator experience preferred
Incorporating design elements, content and graphics into existing Templates
External vendor management
Daily posts for Facebook and Twitter sites
Monitor blogs and alerts
Track metrics including growth, impressions, and sentiment on all pages; deliver quarterly review presentation detailing review and assessments for each page
Tracking POs and other financial tracking/reconciliation as needed
Skills:
2-4 years of marketing communications experience preferably in the life sciences industry
Must have video production process as a core part of your past job
Video production tools/solutions experience a must; perform minor edits and post productions work
Must be able to juggle multiple projects and manage input from multiple internal team members, prioritize simultaneous projects in a fast-paced, cross-functional environment, manage editing/review process and drive projects forward in a rapidly changing environment
Experience developing collaborative relationships with a broad range of internal and external stakeholders necessary
Requires excellent interpersonal skills including a proactive approach to building relationships across internal teams
Must understand the structure of intranet / internet web sites, their components and the connection between/role of social media in both areas
Requires a firm grasp of the potential of social media applications and awareness of the evolution of emerging tools and platforms, including understanding the role of Facebook, Twitter, blogs, YouTube, and other technologies as part of a digital media mix
Strong quantitative analytical skills, especially campaign analysis and online analytics tools (e.g.: Google Analytics)
Proficiency with the Microsoft Office Suite
Bachelors' degree in Marketing, Advertising, Digital Marketing, Social Media or Communications
Working knowledge of Search Engine Optimization (SEO) concepts preferred
RATE: D.O.E. as a W-2 employee of Crawford Group; benefits available
LOCATION: 100% onsite at client's location in Redwood City
HOURS/DURATION: Start Date: ASAP; full-time ongoing
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
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