Friday, January 11, 2013

[KITlist] CONTR: Marcom Specialist (Redwood City, CA)

Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup

Crawford Group (www.crawfordgroup.com) is seeking a Marcom Specialist who will manage multiple aspects of producing video, print and web content, including newsletters, brochures, and other marketing materials. In addition, the Marcom Specialist will manage the company's social media campaigns and track community influencers and proposing ways in which they can be leveraged. The ideal consultant has good Marcom generalist experience plus knowledge of video production and social media campaigns.



Specific responsibilities include:



Marketing Operations experience a plus

Aggregating content from subject matter experts and managing copyediting and review cycles

Video coordination/production

Social media postings and experience running a social media campaign, specifically: Twitter, Facebook, and YouTube for video

Web marketing updates and web editing a must

Collateral production - Illustrator experience preferred

Incorporating design elements, content and graphics into existing Templates

External vendor management

Daily posts for Facebook and Twitter sites

Monitor blogs and alerts

Track metrics including growth, impressions, and sentiment on all pages; deliver quarterly review presentation detailing review and assessments for each page

Tracking POs and other financial tracking/reconciliation as needed



Skills:



2-4 years of marketing communications experience preferably in the life sciences industry

Must have video production process as a core part of your past job

Video production tools/solutions experience a must; perform minor edits and post productions work

Must be able to juggle multiple projects and manage input from multiple internal team members, prioritize simultaneous projects in a fast-paced, cross-functional environment, manage editing/review process and drive projects forward in a rapidly changing environment

Experience developing collaborative relationships with a broad range of internal and external stakeholders necessary

Requires excellent interpersonal skills including a proactive approach to building relationships across internal teams

Must understand the structure of intranet / internet web sites, their components and the connection between/role of social media in both areas

Requires a firm grasp of the potential of social media applications and awareness of the evolution of emerging tools and platforms, including understanding the role of Facebook, Twitter, blogs, YouTube, and other technologies as part of a digital media mix

Strong quantitative analytical skills, especially campaign analysis and online analytics tools (e.g.: Google Analytics)

Proficiency with the Microsoft Office Suite

Bachelors' degree in Marketing, Advertising, Digital Marketing, Social Media or Communications

Working knowledge of Search Engine Optimization (SEO) concepts preferred



RATE: D.O.E. as a W-2 employee of Crawford Group; benefits available

LOCATION: 100% onsite at client's location in Redwood City

HOURS/DURATION: Start Date: ASAP; full-time ongoing

Interested? Apply online and upload your resume in MS Word format to:

http://tinyurl.com/Working-With-CrawfordGroup


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