Please direct your responses to: frank.trigueros@techworkers.com
Online Marketing Specialist
Pleasant Hill, CA
Contract
The Online Marketing Specialist role performs critical functions within the channel marketing team. Reporting to the senior manager, channel marketing, the individual has responsibilities for web site content posting, email campaign execution and list generation, and campaign reporting for all marketing activities.
Responsibilities include
• Publish all client electronic communications to external-facing web sites, including static PDF uploads and complex HTML with accuracy and within agreed timelines.
• Manage content for all online channels (web sites, marketing portal, and Salesforce library) based on expiration dates ensuring content is up to date, refreshed, engaging and compliant at all times.
• Create, test and execute internal and external email communications associated with marketing campaigns and operation-related notifications.
• Facilitate all list pulls for marketing campaigns, events and communications. Work closely with marketing team members on list criteria to ensure advisors receive relevant communications.
• Produce reports on a monthly basis and as needed to represent marketing campaign effectiveness and overall results marketing channels including email campaigns statistics and web metrics.
• Enter, format and import/export list data from various sources into internal and external databases using Excel as well as an in-house CRM. Participate in weekly marketing collaboration meetings and use relevant information to produce a web content calendar and perform required lists pulls and campaign reporting.
• Coordinate placement and rotation of marketing banner ads throughout web properties.
• Implement initiatives to improve content management systems.
Basic Requirements
• 2-5 years publishing experience using a Content Management System (SiteCore preferred)
• 2+ year Experience with Eloqua marketing tool or equivalent
• 2+ year technical and analytical experience with online CRM systems (Salesforce preferred)
• Advanced skills with Excel for reporting including V-look-up, intermediate skills in all other Microsoft Office applications
• Outstanding analytical skills and experience with data analysis
• Proficiency in web production, including advanced skills in HTML and CSS, use of Dreamweaver or equivalent
• Must be self-motivated and self-directed
• Strong verbal and written communication skills
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously
Preferred Qualifications
• BA in Marketing or related field
• Keen eye for design – proficiency in photo manipulation and graphic creation, Photoshop, and Acrobat Pro skills
Please send resumes to frank.trigueros@techworkers.com
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