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Please direct your responses to: jobs@thesagegroup.com
The Sage Group is looking for a Sr. Lead Generation Manager for one of the only cloud-based, end-to-end business intelligence platforms which allows enterprise clients to unleash the power of their data. In this role you will be responsible for managing and executing the email and marketing programs to drive customer acquisitions. You will identify high-potential target audiences, and develop compelling offers to encourage prospects to generate demand.
Responsibilities Include
- Drive competitive market strategies and build campaigns to support aggressive pipeline growth.
- Determine the most appropriate mix of marketing programs (eg.webinars, SEM, social, paid search, content syndication, blog, display, web and email)
- Play a key role in lead campaign effectiveness by measuring and improving lead quality, conversion ratios and ROI.
- Effectively communicate plans and metrics regularly to marketing and sales leadership.
Skills Required
- 5+ years of marketing experience, communication or equivalent related experience
- Experience with lead scoring and rolling lead scoring programs out
- Experience creating and executing ROI-driven marketing campaigns
- Data-driven and can analyze campaigns results to drive strategy
- Experience with B2B messaging
- Familiarity with SaaS applications and Business Intelligence
- Expert with marketing automation and CRM systems tools:Salesforce, Google Analystics, Eloqua, Marketo
- Start-up DNA is a must
Timing: Perm
Start: ASAP
Location: San Francisco
PLEASE INCLUDE REFERENCE # 5804 IN THE SUBJECT LINE OF YOUR RESPONSE!
Please direct your responses to: jobs@thesagegroup.com
The Sage Group is looking for a Sr. Lead Generation Manager for one of the only cloud-based, end-to-end business intelligence platforms which allows enterprise clients to unleash the power of their data. In this role you will be responsible for managing and executing the email and marketing programs to drive customer acquisitions. You will identify high-potential target audiences, and develop compelling offers to encourage prospects to generate demand.
Responsibilities Include
- Drive competitive market strategies and build campaigns to support aggressive pipeline growth.
- Determine the most appropriate mix of marketing programs (eg.webinars, SEM, social, paid search, content syndication, blog, display, web and email)
- Play a key role in lead campaign effectiveness by measuring and improving lead quality, conversion ratios and ROI.
- Effectively communicate plans and metrics regularly to marketing and sales leadership.
Skills Required
- 5+ years of marketing experience, communication or equivalent related experience
- Experience with lead scoring and rolling lead scoring programs out
- Experience creating and executing ROI-driven marketing campaigns
- Data-driven and can analyze campaigns results to drive strategy
- Experience with B2B messaging
- Familiarity with SaaS applications and Business Intelligence
- Expert with marketing automation and CRM systems tools:Salesforce, Google Analystics, Eloqua, Marketo
- Start-up DNA is a must
Timing: Perm
Start: ASAP
Location: San Francisco
PLEASE INCLUDE REFERENCE # 5804 IN THE SUBJECT LINE OF YOUR RESPONSE!
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