Please direct your responses to: ezelayeta@gmail.com
The collateral/content manager is primarily responsible for supporting the Worldwide HP Software group in the following areas:
EDITORIAL
Editorial Content Flow Management - Participate and play a key role in Editorial Board meetings, maintaining the editorial calendar and updated subject matter experts by business line. Tracking of content as it relates to campaigns, audience newsletters/communities, and thematic approaches to the product roadmap. Supply research proof points, customer case study examples as well as resource material (e.g. HP videos, podcasts, webinars, etc.) that can be adapted for relevant content for each audience and/or property. Maintain a content flow / mix of content available through the organization by either attending ongoing meetings or communicating it through the organization – this would be between and through campaigns, Discover Performance, and ITE communities. Track when and how the associated assets are used and leveraged within the different properties/communities (e.g., campaigns, newsletters/communities/micro sites.) and communicate new assets to the teams for use in their own marketing efforts.
COLLATERAL
Campaign collateral – Primary point of contact for the initiation of campaign content development, sole point of contact with corporate function for layout and publishing and subsequent tracking of this collateral. Also the point of content for driving end of life, gating and expiring documents; collaborate with HP.com/SW. Track projects through PO process and initiation of projects through the vendor and publishing process and maintain communications with cross-functional teams.
SOCIAL MEDIA – This role supports the SoMe content planning and distribution role. Agency support is available but this effort is driven by SoMe content planning role and this role supports the function. Includes metrics and content writing/editing.
RESEARCH
Lead effort to support global content/campaigns with research data, as required, by leveraging corporate resources relevant to appropriate software audience, e.g., McKinsey, Harvard Business Review, Stanford, etc. Collaborate with agency content partner to ensure articles feature credible research proof points of interest.
EVENTS – 1-2/ quarter -- manage budget and quarterly reconciliation; initial research of content/announcements through PR and Product Marketing organizations for each event (synergies with the Editorial/content role). Support SoMe content planning and distribution role and act as corporate event liaison for budget and logistics.
VIDEO CONTENT SUPPORT AND OPERATIONS – Work with the social video team to make sure that the decisions to do a video have purposeful content and promotion plan for the success of the videos recorded by the team. Provide direction/support for social promotion and communicate editorial plans.
EDITORIAL
Editorial Content Flow Management - Participate and play a key role in Editorial Board meetings, maintaining the editorial calendar and updated subject matter experts by business line. Tracking of content as it relates to campaigns, audience newsletters/communities, and thematic approaches to the product roadmap. Supply research proof points, customer case study examples as well as resource material (e.g. HP videos, podcasts, webinars, etc.) that can be adapted for relevant content for each audience and/or property. Maintain a content flow / mix of content available through the organization by either attending ongoing meetings or communicating it through the organization – this would be between and through campaigns, Discover Performance, and ITE communities. Track when and how the associated assets are used and leveraged within the different properties/communities (e.g., campaigns, newsletters/communities/micro sites.) and communicate new assets to the teams for use in their own marketing efforts.
COLLATERAL
Campaign collateral – Primary point of contact for the initiation of campaign content development, sole point of contact with corporate function for layout and publishing and subsequent tracking of this collateral. Also the point of content for driving end of life, gating and expiring documents; collaborate with HP.com/SW. Track projects through PO process and initiation of projects through the vendor and publishing process and maintain communications with cross-functional teams.
SOCIAL MEDIA – This role supports the SoMe content planning and distribution role. Agency support is available but this effort is driven by SoMe content planning role and this role supports the function. Includes metrics and content writing/editing.
RESEARCH
Lead effort to support global content/campaigns with research data, as required, by leveraging corporate resources relevant to appropriate software audience, e.g., McKinsey, Harvard Business Review, Stanford, etc. Collaborate with agency content partner to ensure articles feature credible research proof points of interest.
EVENTS – 1-2/ quarter -- manage budget and quarterly reconciliation; initial research of content/announcements through PR and Product Marketing organizations for each event (synergies with the Editorial/content role). Support SoMe content planning and distribution role and act as corporate event liaison for budget and logistics.
VIDEO CONTENT SUPPORT AND OPERATIONS – Work with the social video team to make sure that the decisions to do a video have purposeful content and promotion plan for the success of the videos recorded by the team. Provide direction/support for social promotion and communicate editorial plans.
__._,_.___
Posted by: KIT List Jobs <jobposting2@kitlist.org>
| Reply via web post | • | Reply to sender | • | Reply to group | • | Start a New Topic | • | Messages in this topic (1) |
****************************************************************
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
.
__,_._,___
