Job Summary/Purpose
Communicate, with consistency and truth, the most interesting, distinctive and newsworthy elements of the business to targeted media. PR helps management translate private aims into reasonable, public friendly actions. The priority is securing positive, fair and accurate media coverage. Through this coverage, motivate current and potential customers to reach a decision and take the desired action while fostering a meaningful brand image and underlining market position.
Major Responsibilities/Activities
Media Activities
Manage media-relations; act as salesperson to media segment.
Gain third-party endorsement from the media for the brand and products.
Coordinate social media activities and monthly calendar using the following platforms: Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Blog.
Manage media relationship budget.
Educate internal audience on media and media practices.
Facilitate media interviews between key executives and members of the media.
Conduct press calls and media desk-side appointments.
Coordinate tea samples for media outlets and journalists.
Assist the marketing/sales department with the actualization of their goals through effective PR efforts.
Compile weekly media highlights report.
Brand and Image Activities
Ensure proper imaging and long-term reputation management.
Introduce and establish features and benefits of new products and programs.
Anticipate, analyze and interpret public opinion, attitudes and issues that may impact, for good or bad, the operation and plans of the business.
Create unique, media-worthy concepts.
Promote existing product lines
Evaluate new value of products, promotions, events, etc.
Develop or work on key partnerships or projects that benefit the brand.
Communication Activities:
Coach spokespersons.
Manage crisis communication plan and execution as necessary.
Partner with HR and other key directors to create and deploy consistent, effective and standard internal communications.
Key Expectations (Goals) of the Job
Driving or Impacting Revenue and Profits
Media writing/communications; release distribution.
Keep brand top of mind for all media.
Develop and maintain valuable media relationships in internal resources.
Maximize brand attendance and media presence at designated, high profile trade shows.
Building or Developing the Organization
Facilitate comprehensive media database management; all wire service announcements.
Maintain company press kits (fact sheets, backgrounds, releases, biographies).
Educate the employees on making of a news story; process and how brand makes news.
Assist Sales team with PR or other external communications as requested and needed.
Required Skills and Experience:
BA/BS or equivalent in Journalism, Marketing Communications or similar field.
10 – 15 years of experience in public relations, including corporate in-house PR, and social media with an e-commerce company.
Excellent written and verbal communications skills; portfolio required.
SEO strategy experience highly desired.
Specialty food and beverage industry experience preferred.
Key Characteristics:
Strategic thinker who can come up with original pitch ideas and execute.
Collaborative and a team player.
Practices accountability.
Enjoys and excels at multi-tasking.
Demonstrates passion for the specialty-food industry
Advocates a balanced and healthy lifestyle.
Local candidates only (SF Bay Area)
No relocation.
Jon Ramos
Jon@marcomchoices.com
Staffing Consultant
www.marcomchoices.com
Marcom Choices Staffing
P.O. Box 620632
Woodside, Ca. 94062
(408) 887-0455
Posted by: "Jon Ramos" <JonRamos@pacbell.net>
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