Wednesday, April 15, 2015

[KITlist] Sr. Marcom Manager, Collaboration/Business Video (San Jose, CA)

 

Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup

Crawford Group (www.crawfordgroup.com) is seeking a Senior Marketing Communications Manager, Collaboration and Business Video consultant to provide professional marketing services for our clients' Services marketing communications initiatives.



The ideal candidate is a Sr. Marcom Manager, capable of driving strategy, creating integrated marketing communications plans and delivering a wide range of programs. Must be a strong writer with superb interpersonal skills (including the ability to diplomatically influence stakeholders). Must excel at managing through complexity.



Specific responsibilities:



Web marketing, collateral development, messaging development, communication plans, events, campaign integration, video and case study projects, etc.



Manage senior level programs visible at the executive level and cross multiple technology groups or marketing segments



Manage and make strategic recommendations for marcom programs (advertising, direct marketing, print collateral, web, seminars, tradeshows and events) for technology groups, solutions and initiatives



Make recommendations to VP's and GM's on strategic marketing communications direction for technology groups or CMO's



Participate in ongoing BU or Executive staff meetings of the technology group; give updates at least once per quarter



Manage marcom or multiple budgets



Identify measureable metrics for program deliverables and tracks metrics on a consistent basis



Ensure global consistency and buy-in for solutions/programs



Skills:



10-12 years' marketing/communications experience (including 5 years' experience in the technology industry). Must include experience working for at least one large company



Knowledge of the networking industry and all technologies, solutions, and initiatives



Solid understanding of market segmentation, product positioning and targeted marketing



Experience with integrated marketing communications campaigns and programs, with emphasis on digital marketing, web and social marketing



Proven experience in collaboration, teamwork, cross-functional and cross-cultural groups



Project management experience in the development of marketing collateral, messaging, campaign integration, brand compliance and audience targeting



Competence with basic web design, writing, navigation concepts (to drive strategy)



Strong verbal and written communication skills. Must excel at value-centric messaging and writing



Good listener; able to influence key stakeholders



Strong marketing analytical skills



Demonstrated competency with Microsoft Word, Excel and PowerPoint



BA/BS in Marketing, Communications, Business, or similar



Cisco experience with marketing communications for either products or services is preferable



Knowledge of collaboration and business video technologies is a plus



Experience marketing a portfolio of services is a plus



RATE: D.O.E., as W-2 employee of Crawford Group; benefits available



LOCATION: Mix of off-site/wfh/remote/telecommute and working onsite at clients' office at one of the following locations only: San Jose, CA, Richardson/Dallas, TX or Research Triangle Park (RTP), North Carolina. No phone calls, please.



HOURS/DURATION: FT; ASAP – April 22, 2016



Interested? Apply online and upload your resume in MS Word format to:



http://tinyurl.com/Working-With-CrawfordGroup

__._,_.___

Posted by: KIT List Jobs <jobposting2@kitlist.org>
Reply via web post Reply to sender Reply to group Start a New Topic Messages in this topic (1)
****************************************************************
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com

Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.

By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
   
TO UNSUBSCRIBE:    
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!

.

__,_._,___