Thursday, February 2, 2012

[KITlist] CONTR: Digital Marketing Manager (San Jose, CA)

 

Please direct your responses to: jeannie.fernandez@experis.com

Job Title: Digital Marketing Manager/Strategist
Duration: 6 mos (renewable per quarter)
Location: San Jose, CA

You will be responsible for the development, integration and execution of digital media strategies in support of corporate advertising campaigns.

Requirements:
- BA/BS in Communications, Marketing, Advertising or related field plus 8+ years of relevant Digital marketing/ media experience.
- Digital media expert with deep understanding of industry best practices and how to apply them. (Including display, mobile, custom digital, content syndication, and social media programs)
- Must have direct media and planning experience
- Deep knowledge of Business, News, Sports, Technology digital media space.
- Digital media enthusiast with demonstrated experience in developing innovative campaigns delivering business results
- Proven experience in collaboration, teamwork, cross-functional and cross-cultural groups
- Have a proven ability to drive projects forward in a rapidly changing environment with a strong emphasis on team work
- Proven experience in engaging and developing collaborative relationships with external media partners and media/ advertising agencies
- Strong negotiation skills with external media partners, publishers and content developers
- Ability to manage simultaneous projects in a fast-paced, cross-functional environment
- Excellent interpersonal and communication skills both written and verbal
- Proficient in MS Word, Excel and PowerPoint

Key Responsibilities:
- Lead strategy and execution for Media Campaigns, developing media strategies for Brand and/or Technology Solution goals
- Communicate with marketing and technology solution teams to deliver a more unified marketing approach.
- Able to influence teams to increase adoption of digital strategies
- Facilitate planning and execution of Global campaigns. Liaison with Country/ Theater leads and agency teams to support the global planning process.
- Manage media agency to assess proposals from media partners, negotiate custom digital programs and execute a well-managed and optimized digital media campaign.
- Drive innovation by leveraging new media platforms/ tactics to engage with the audience and develop innovative digital programs that raise the bar on best practices in digital media.
- Partner with media agency team to define key milestones of success and ongoing reporting of performance metrics.
-Drive continual refinement and optimization of digital media investments.

Send resume to jeannie.fernandez@experis.com for immediate consideration

Jeannie Fernandez
408-369-4105




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