Please direct your responses to: jacklyn.ho@experis.com
Title: Jr. Campaign Designer
Location: San Jose, CA
Contract: 6+months (renewed quaterly)
Scope of role
The Unica Campaign Designer will work as an integral member of the GDC execution team, developing and delivering marketing campaigns across various delivery channels. The objective of the Campaign Designer is to work with the GDC Demand Planning team to understand the GDC client base marketing requirements and efficiently build campaigns that meet those requirements.
Deliverables
Key responsibilities include:
Work with Demand Gen Planners to understand internal client communication requirements and translate into backend technical implementation and documentation.
Create custom data queries to build segmentation to map to client audience needs using strategic segments created by the Database Marketing team
Create macros and derived fields
Use contact history tables
Create and trouble-shoot errors in flow charts
Performance tuning of flow charts
Provide guidance on optimal content design
Design, develop and execute integrated marketing campaigns involving complex business rules using Unica Campaign.
Manage extensive campaign quality assurance processes prior to campaign execution.
Support communications in production; monitor existing campaigns, troubleshoot campaign and technical issues, make modifications to existing campaigns and ensure campaigns are being executed correctly.
Help drive the migration of existing communications to the new tools
Assist in timeline/schedule enforcement, testing strategies, and issue tracking
Design and provide reporting in response to Client requests
Debrief with Demand Gen Planners, post-campaign, to capture learnings for future reference
Other duties as agreed
Specification
Technical skills Proven track record with Unica Campaign and eMessage modules is essential. Experience with Interact and Marketing Operations is an advantage.
Experience and knowledge
Ideal experience includes:
Three to five years administering and executing: Unica Affinium Campaign, Campaign Marketing Operations, Eloqua 9/10, Marketo, Manticore and /or comparable B2B campaign management solutions.
Marketing campaign management, preferably in a large scale marketing environment
Data segmentation, list management or database marketing skills.
Query optimisation, integration and configuration
Administration and execution through the Unica Campaign and eMessage modules
Supporting marketing reporting needs
Strong interpersonal skills, including the ability to work across the organization and interact/influence/negotiate effectively at all levels of management and peers.
Practical problem solving and strategic thinking skills; critical thinking and strong analytical skills.
Knowledge of email marketing and related tools.
Desired competencies Team player
Methodical / Analytical thinker
Innovative
Creative
Articulate
Good decision making under pressure
Flexible
Self-motivated
Sense of urgency
Qualifications Bachelors Degree in marketing, business, information technology or a related discipline or equivalent is required.
Metrics
Measures of success
Measures of success include:
Campaign Development that meets specified SLAs and satisfies client requirements
Campaign Timeliness and Effectiveness
Client retention, development and success
Client innovation / Proactive value-add
Excellent internal and external working relationships
Thanks,
Jacklyn Ho
jacklyn.ho@experis.com
408-369-4104
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