The Director of CRM Marketing will be a critical member of the Marketing team, reporting to the Sr. Director of CRM. He/she will manage the strategy and team responsible for overseeing all aspects of customer engagement, with the ultimate goal of driving revenue from and building loyalty among our existing customer base. This role is perfect for the person who thrives on balancing strategy, creativity and analytics to delight our customers and view our activities through a customer-centric lens. This person should be ROI-focused and will be responsible for strategy, segmentation, execution and management.
*Responsibilities:*
* Develop actionable customer segmentation and effective contact strategies, while overseeing flawless execution of our campaigns. Must be knowledgeable in all aspects of email marketing, including strategy and infrastructure.
* Drive a strong "test and learn" culture balanced with strong prioritization skills to generate key insights
* Drive the appropriate engagement behaviors in addition to achieving revenue goals from our existing customer base.
* Develop customer loyalty programs to encourage repeat purchases and word-of-mouth.
* Promotional strategy, forecasting, execution and optimization in collaboration with marketing colleagues in eCommerce, acquisition and planning.
* CRM infrastructure development, driving business requirements with cross-functional team to ensure team has tools to make smart decisions and deploy effective programs.
* Drive the budget based on results; deliver on time and on budget.
* Lead and motivate a direct and cross-functional team to deliver against goal and drive gap closure when necessary with the appropriate sense of urgency and focus
*Qualifications:*
* Minimum 12+ years relevant CRM/direct consumer marketing experience
* BA/BS degree in math, finance information systems or related quantitative field; MBA preferred
* Demonstrated leadership experience and results managing high performing teams
* Track record of making an impact on business results
* Ability to succeed in a fast paced, entrepreneurial environment
* Exceptional analytical, organizational and interpersonal skills; intensely curious
* Strong relationship-builder; outstanding verbal and written communication skills
* Keen attention to detail
To apply: http://hire.jobvite.com/j/?cj=ogJaWfwP&s=KIT_List
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