Marketing Analytics Manager
Location: Bellevue WA
Relocation provided
• Establish regular cadence of site analytics which identifies opportunities for A/B testing and site optimization
• Analyze data, applying statistical concepts, in order to discover segmentation opportunities , drive our personalization program, and maximize gross adds and customer NPV
• Seek out new sources of data to expand into new areas of segmentation
• Create and evangelize a plan to achieve benchmarks
• Solicit feedback from partners doing post mortem analysis in order to properly steer testing, optimization and personalization analysis
• Partner with UX and Category to inform senior management of potential solutions for CX issues discovered through analysis
• Partner with marketing, loyalty and other internal teams to exchange insights on personalization strategy
• Provide recommendations on KPIs and other levers in the business
• Drive value added digital insights using web analytics and research tools
• Also responsible for other Duties/Projects as assigned by business management as needed
Minimum
• Five (5) years of running Web Analytics and Site optimization for a large ecommerce business
• Five years of experience in web analytics or marketing decision analysis
• Deep understanding of how analytics, research and usability drive customer experience
• Strong process knowledge for Site Optimization
• Loves working with data
• MBA required
• Experience in setting up site optimization practice in large ecommerce businesses
• Experience with statistical modeling and analysis
• Collaborative working style
• A lethal combination of hard work, intelligence, and business savvy
If you are interested and qualified, please send a "Word" copy of your resume/CV and salary requirements to the address below. When applying, please indicate the job and the location in the subject line of your e-mail.
Jericho HR Group
www.jerichohr.com
jobs@jerichohr.com
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