Please direct your responses to: jobs@thesagegroup.com
The Sage Group is looking for a Demand Generation Manager, Nurture Programs for one of their Silicon Valley clients, an online file sharing and Cloud content management service for enterprise companies. In this role you will be responsible for managing and executing the email and nurture programs to drive customer acquisitions. You will identify high-potential target audiences, and develop compelling offers to encourage prospects to take action.
Responsibilities Include
- Define campaign audience based upon data and sales inputs.
- Drive the creation of emails – from content creation to development with web team.
- Launch email and nurture programs including tracking and reporting on results.
- Work closely with sales team to ensure that sales can effectively follow up on campaigns.
Skills Required
- 4+ years of experience executing nurture and email programs at volume
- Experience with lead scoring and rolling lead scoring programs out
- Experience with purchasing lists to target key segments
- Data-driven and can analyze campaigns results to drive strategy
- Experience with B2B messaging
- Familiarity with SaaS applications and marketing to IT segments is a plus
- Experience with marketing automation tools: Eloqua, Marketo
Timing: Perm
Start: ASAP
Location: Silicon Valley
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