Please direct your responses to: dcarnes@xmatters.com
We are looking for a self-starting, metrics-obsessed lead gen/demand gen professional to re-architect, build and scale our lead gen 'machine' supporting an international sales team that is growing like wildfire. You understand that in today's SaaS-centric B2B enterprise selling world, this role can make a company's future and you're pumped up to rise to the occasion.
Responsibilities:
• Map out diverse plan for lead generation in alignment with overall marketing goals and sales objectives. Efforts include SEO/SEM, online ads, content-driven programs, webinars, email, direct, shows and more.
• Build operational flow for inbound and outbound leads for automated as well as manual follow up, prioritization and scoring.
• Own tools for operating key lead generation campaigns- SFDC, Analytics, Marketing Automation, Webinar, email etc.
• Measure, measure, measure. Devise metrics plan for tracking relevant leads, develop lead-gen dashboard.
Requirements:
• 7-10+ years professional experience with at least 5 years in lead generation specific-roles.
• Experience in supporting Inside Sales Team as well as Direct Field Reps in B-to-B environment. High tech, enterprise Software highly preferred.
• Familiarity with SaaS-based lead-flow models including self sign- up, trial versions and up-sell.
• Understand well how newer marketing techniques- social media, growth-hacking, community- integrate into lead generation.
• High level of expertise in industry-leading tools and technologies: SFDC, Marketo/Eloqua/Hubspot, Google Analytics etc.
• Being able to quote 'the scene' from Glengarry Glen Ross a plus
Benefits of working with xMatters:
• Stock options
• Medical, full company-paid Dental, Vision and Life Insurance; Flexible Spending Account; generous vacation package
• Annual subsidy for personal advancement project (study, fitness, personal goal)
• Family-friendly work environment
• Company sponsored outings
• Commuter benefits
• Express bus from San Francisco; bus service from multiple BART and public transport centers
• More black and neon-green t-shirts and shwag than you will ever need
• Fully stocked kitchen: healthy food, unhealthy food and everything in between
About xMatters:
xMatters enables any business process or application to trigger two-way communications (text, voice, email, SMS, etc.) throughout the extended enterprise. The company's cloud-based solution allows for enterprise-grade scaling and delivery during time-sensitive events. More than 1,000 leading global firms use xMatters to ensure business operations run smoothly and effectively during incidents such as IT failures, product recalls, natural disasters, dynamic staffing, service outages, medical emergencies and supply-chain disruption. xMatters is headquartered in San Ramon, CA with European operations based in London. More information is available at www.xMatters.com or 1-877-xMATTRS or +44 (0) 1483 722 001 UK. Follow us on Twitter and Facebook.
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