Please direct your responses to: http://bit.ly/1NENbkx
Pacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE:PCG), is one of the largest combined natural gas and electric utilities in the United States. Based in San Francisco, with 20,000 employees, the company delivers some of the nation's cleanest energy to 15 million people in Northern and Central California.
Pacific Gas and Electric Company is an Affirmative Action and Equal Employment Opportunity employer that actively pursues and hires a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability status, medical condition, protected veteran status, marital status, pregnancy, sexual orientation, gender, gender identity, gender expression, genetic information or any other factor that is not related to the job.
Pacific Gas and Electric Company's Solutions Marketing department, is responsible for the planning, development and execution of the marketing activities and support materials that drive participation in PG&E's energy management programs as well as adoption of long-term energy management behaviors.
As a part of the Marketing Strategy team, expectations include the support of the development and implementation of customer outreach strategies for business to customer integrated demand side management. This role requires innovation and out-of-the-box thinking. You will leverage behavioral science best practices to help develop new marketing strategies and concepts and partner with internal and external teams to execute the best ideas and optimize results. You will collaborate with key internal stakeholders as well as external vendors to ensure alignment, reconcile feedback and provide ongoing input and support to teams executing plan deliverables. You will work closely with the Product Managers, Marketing Communications, Customer Insights and Customer Contact Centers to implement best in-class marketing campaigns that drive customer engagement in demand side products.
Qualifications:
Minimum:
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Bachelor's degree in Marketing, Business, Communications or related field, or equivalent work experience
7 years of experience defining strategic objectives, managing the development and delivery of marketing materials, setting metrics and measuring performance
Experience in digital and social marketing approaches including blogging, mobile, etc.
Previous experience working with and leading cross-functional teams including teams such as Products, Legal, Operations, Sales and Marketing Communications throughout project lifecycle
Desired:
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• Experience in consumer marketing
• Demonstrated project management skills
• Thorough understanding of various marketing roles including Marketing Strategy, Marketing Communications. Product Marketing, Marketing Research and Advertising
• Advanced communication skills with ability to write original content for marketing and communication materials, and business presentations
• Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders
• Advanced analytical and organizational skills with excellent attention to detail
• Ability to work in a fast-paced, team-driven environment
• Experience working in environmental or energy-related field a plus
• Advanced degree/MBA type preferred
Responsibilities:
1. Collaboration with internal teams to create and drive Marketing and Outreach (M&O) plans, establish key performance indicators and metrics, manage analytics and data deliverables, and execute on the agreed upon plan.
• Assist in the development of comprehensive data-driven M&O plans that will enhance customers' understanding of demand side program offerings. Optimize plans as needed to support roll-out efforts.
• Execute the plan for communicating activities and deliverables to appropriate internal stakeholders, making recommendations for improvement when necessary.
• Assist in creating and editing presentations and materials used for strategic planning.
• Host team meetings with Products, Operations, Legal, Customer Insights and Marketing Communications to review resources, discuss priorities and resolve outstanding issues.
• Project management to support scheduling and coordination of timelines and deliverables.
2. Provide marketing guidance and support, to the Energy Efficiency product managers and their efforts to pilot various behavioral based customer engagement approaches.
• Work with relevant product managers to launch and execute various behavioral based pilots.
• Review product and pilot objectives and provide Marketing point-of-view to ensure best practices are incorporated and when applicable, integrated into existing Marketing efforts.
• Participate throughout tactical execution process by providing input on advertising and marketing materials to Marketing Communications team and/or external agencies, as necessary.
3. Develop Innovative Strategies and Best Practices/Benchmark guidebook.
• Stay current on market trends, technological innovations, and best practices. Use this information to create accurate recommendations and forecasts.
• Lead the development and maintenance of marketing best practices guidebook incorporating benchmark data.
• Provide regular updates on the latest relevant trends, campaigns, best practices and develop process for sharing webinar and learning opportunities to the department.
• Develop strategy for marketing tactics such as blogging, mobile marketing, online sites, and any new cutting-edge methods, approaches or tactics.
4. Support the delivery of ongoing and ad hoc reports as required by internal management.
• Support internal updates to senior leadership on status of program outreach.
5. Monthly Outreach Updates.
6. Monthly Budget Tracking and Forecasting, including budget scenario planning, projecting overages/under-spend and providing cost-control recommendations.
7. Support special projects as assigned by management.
Please apply via our website job posting here: http://bit.ly/1NENbkx
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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