Posted By: Gina M. Anderson <talent@crawfordgroup.com><br /> subscriber<br /><br /> __________________________________________________________<br /> Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup<br /><br /> (v1.08 - 1436458792) - Crawford Group (www.crawfordgroup.com) is seeking a part-time senior level Channel Marketing Manager to drive the channel strategy globally. The role is responsible for all aspects of channel success in a shared relationship with the head of channel sales. You will lead one of the three key pillars of strength for our clients' go-to-market model (channel, demand gen, brand). This client is 100% channel company, with an ingrained channel-focus in all aspects of how they go to market, so you'll have the entire team behind you as you work to influence and motivate distributors, VARs, DMRs, SI's and other channel communities. Their "revolutionary simplicity" approach to business sets them apart from the incumbent providers. They are a group of analytical decision makers who understand the importance of trust and connection in business relationships.<br /><br /> Responsibilities<br /><br /> • Create compelling partner messaging and positioning on client products, benefits and differentiation <br /><br /> • Develop partner assets for various campaigns, programs, solutions<br /><br /> • Execute the partner marketing content strategy<br /><br /> • Create PowerPoint decks, battle cards, program briefs and other types of partner-facing content<br /><br /> • Design demand generation campaigns – assets, execution<br /><br /> • Ensure the development of effective sales tools for resellers and internal sales teams<br /><br /> • Deliver differentiating partner communications to all sales and partner constituencies via partner portal, sales intranet, and other appropriate vehicles<br /><br /> • Build and deploy unique marketing campaigns through channel partners that drive growth with emphasis on new customer acquisition<br /><br /> • Support sales promotions, reseller events with content creation <br /><br /> Skills<br /><br /> • 7-10 years' experience with content and campaigns creation/execution, channel marketing, and demand generation.<br /><br /> • Experience using Marketo (or similar program) and SalesForce.com<br /><br /> • Top performer. We care more about ability than credentials.<br /><br /> • Creative, resourceful and organized.<br /><br /> • Ability to interface with global teams and several internal cross-functions<br /><br /> • Proven ability to scale organizations (people, infrastructure)<br /><br /> • Passion for winning and driving results<br /><br /> • Great communication skills, especially in writing and visually<br /><br /> • Demonstrated ability to meet/exceed deadlines <br /><br /> • Bachelor's Degree or equivalent.<br /><br /> RATE: D.O.E., as W-2 employee of Crawford Group <br /><br /> LOCATION: Fully onsite at clients' office in Mountain View, CA No phone calls, please. <br /><br /> HOURS/DURATION: Part-time 20 hours per week. ASAP- Quarter assignment with a possibility of converting to FTE for the right candidate.<br /><br /> Interested? Apply online and upload your resume in MS Word format to:<br /><br /> http://tinyurl.com/Working-With-CrawfordGroup<br /><br />
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