Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is searching to place a permanent/full time Director of Web Strategy at a leading cloud service provider located in San Mateo. Our client offers competitive salaries, great benefits, and a high-energy environment with lots of room for personal and professional growth.
The Director of Web Strategy will be the business owner of our clients' website (technical, design, and content elements.) The Director will also be responsible for the overall messaging and positioning of offerings and solutions on the website, including driving the 2.0 iteration of the site to address the needs and key care abouts of both SMB and Enterprise market segments. This position oversees a range of organizational projects and website enhancements.
The ideal candidate has proven experience managing websites/digital properties for SaaS/cloud solutions and solid product marketing knowledge. Seeking a "working manager" who is equally comfortable developing and drive the strategy for the site, directing the work cross functionally with other organizations in the company for successful execution.
Responsibilities:
Govern the overall information architecture of the website including all the home page, product, customer, partner and resources section
Be the overall project leader for major website initiatives involving cross-functional teams including Design Services, development, IT, Demand Generation Marketing, etc.
Collaborate and drive the Web Development team by prioritizing their deliverables across all web properties
Drive the overall messaging on clients' website and make it appealing to discrete buyers from SMB, Enterprise, B2B, and B2C segments. Drive the 2.0 iteration of the site to include targeted messaging for the SMB market segment
Collaborate with Customer Marketing and Product Marketing to showcase customer stories on the website
Work closely with the Demand generation team to optimize the website for SEO and lead generation
Set the strategy for all online properties including what content lives where, how each property relates to and compliments each other, the flow between properties, and guidelines for new property creation
Skills:
8+ years' experience spanning Web strategy/information architecture/UI/UX management, product or solution marketing including world-class skills and proven success in driving messaging and positioning offerings on digital properties
Prior experience in revamping and managing website/messaging initiatives for SaaS/cloud solutions is essential for success in this role
Must be well-versed in digital marketing techniques and strategies (web, search, email marketing, e-nurturing, social media, visual/interactive media, mobile marketing, digital metrics.)
Baseline understanding or experience of SEO, conversion optimization
Excellent cross-functional leadership skills, excels at strategy and execution
Strong communications skills: verbal, written, visual
Highly driven self-starter who thrives in a dynamic environment. Sense of humor a plus
Understanding of mobile technology's impact on a global website
Understanding of and current knowledge of web analytics
Knowledge of how web technology is used globally
Website technology, information architecture, and user-centric design
Broad understanding of Internet technology and related aspects of computer science and technology
Knowledge of social media integration and social media best practices
Functional grasp of the elements of web design
Knowledge of databases
BS in Computer Science and related work experience required, MBA a plus
SALARY: Full time/permanent/salaried employee of client. Competitive total compensation package D.O.E., w2, including annual bonus, stock options and comprehensive benefits
LOCATION: This position is fully onsite at clients' office in San Mateo, CA. Relocation assistance is available for the right candidate
HOURS/DURATION: Standard business hours, ASAP – permanent/full time employee of client
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup No phone calls, please
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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