Thursday, July 9, 2015

[KITlist] Product Marketing Manager - Maker Apps (San Francisco, CA)

 

Please direct your responses to: http://www.bullhornreach.com/sites/sagegroupopportunities/job/2058471_product-marketing-manager-maker-apps-san-francisco-ca

Product Marketing Manager - Maker Apps - SF

Description



Our client, the leader in design software development, is seeking a product marketing manager for their 3D Printing Team. They need a creative, analytical and highly motivated professional to take the company's position in the Personal Design and Fabrication (or "Maker") market to the next level.



As Product Marketing Manager for the Personal Design and Fabrication market, you will market products to hackers, product designers, artists, and makers of all ages around the world. You will direct product branding and naming activities, product launches, and user acquisition and retention programs across multiple channels and support the growth of an active passionate user community.





Principle Duties and Responsibilities:

Define product and service go-to market strategy, and develop annual, quarterly, and launch marketing plans that address the complete funnel from awareness through nurture.

Develop product positioning, messaging, and drive overall strategy for user-focused communications and brand across web, in-app, email, and other channels.

Develop programs that drive sales of supporting hardware and goods by product users (Custom Circuit boards and partner products).

Regularly assess and report on program effectiveness through quantitative and qualitative data.

Become active user of products and provide ongoing input to product management team to inform product roadmap.

Evangelize product and business externally with customers, partners, users and the press as well as internally with executives and colleagues.



Experience and Skills Required:

BA, BS or equivalent degree in Business, Marketing or related field.

3-5 years marketing, program management or equivalent experience in software, SaaS, or mobile apps.

Working understanding of 3D printing. IoT, and electronics strongly preferred.

Exceptional analytical and problem solving skills, with ability to link strategy to business objectives and financial plans.

Strong interpersonal skills, with ability to influence and collaborate in a cross-functional setting, and effectively interact at all levels on a globally distributed team.



Available: Immediately

Location: SF

Salary Range: 100-110K

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