Please direct your responses to: http://hire.jobvite.com/j/?cj=ouZZVfw7&s=KIT_List
Manage co-marketing relationships and strategic partnerships to drive new revenue, brand awareness, and customer acquisition. Partner closely with Business Development and Business units to evaluate partnerships at the onset, create marketing programs, execute, support, measure and optimize partnerships.
Key Responsibilities:
Develop strategies to efficiently grow partnerships through various marketing channels.
Work with business development to determine which companies to target based on marketing strategy
Create, evaluate, develop and execute marketing plans with potential and existing partners such as Best Buy, Target, Tripadvisor, and Pampers
Partner with key cross functional teams (e.g. eCommerce, Promotions, Creative, and Product Management) to launch partnership programs
Maintain strong direct relationships with partners and internal teams to support rapid deployment
Work with creative services to drive relevant campaign asset development consistent with messaging strategy
Consider relevant seasonal influences, product initiatives and promotional learning to integrate into successful partner marketing programs
Report program ROI and optimize programs
Forecast and track impact of partnerships and budgets
Other responsibilities as needed
Metrics:
# of new customers acquired
Revenue
Conversion Rates
Cost per new customer acquired
Activation of new registrants to new customers
Experience:
2+ years of experience leading partnerships and delivering creative marketing programs that produce results
Online marketing and promotion experience
Demonstrated analytics capabilities, with the ability to manage key program metrics to maximize ROI and report on results
Strong project and people management skills
Strong leadership skills
Excellent verbal and written communication skills; excellent interpersonal skills
Retail marketing experience a plus
Proactive, energetic, self-starter looking to have a significant impact on business success
Passion for the Shutterfly customer and meeting their needs
Ability to thrive in a fast-paced, entrepreneurial environment
BA/BS degree in marketing, business or finance
To apply: http://hire.jobvite.com/j/?cj=oo39Wfwg&s=KIT_List
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