Please direct your responses to: lgonzalez@thesagegroup.com
The Sage Group is looking for a SEM/SEO Consultant to work for an online start-up SaaS company in San Francisco. This individual will execute, manage and lead the day-to-day SEM/SEO activities. This role will develop our client's campaign strategy and work with the external search agency to implement, track monitor and optimize their campaigns.
Responsibilities Include
-Lead the search marketing strategy.
-Manage existing and develop new keyword lists.
-Manage cross functional project teams (agency, UI designers, engineers) to implement search marketing strategy/lead generation campaigns.
-Test and learn to improve campaign effectiveness.
-Integrate insights from data analytics to inform the search marketing strategy and tactics.
-Closely monitor search marketing performance against goals set out in the search marketing strategy, and adjust the strategy as required.
-Report on performance and status of SEM and SEO programs.
-Manage relationships with external vendors, ensuring best outcome of ROI.
Skills Required:
-Experience managing search campaigns that drove prospective customers to set-up free trials of a software application (e.g., QuickBooks, Salesforce, Web-Ex, Go-to-Meeting, etc). Must share examples of the campaigns and be prepared to discuss the campaign results in detail
-5+ years of proven experience developing effective SEM/SEO strategies
-5+ years of experience executing SEM/SEO programs to drive increased traffic and customer acquisition
-Proven ability managing vendors with diligent daily oversight including weekly reporting on improvements/activities
-Experience with using advertising platforms to create, manage, and optimize complex online search campaigns
-Solid understanding and experience working with analytic measurement tools such as Omniture & Google Analytics
-Great presentation skills and the ability to communicate effectively
-Outstanding interpersonal skills with natural ability to influence and ability to thrive in a dynamic work environment
Timing: 3+ months
Start: ASAP
Location: San Francisco, CA
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