Marketing Specialist
The Marketing Specialist is responsible for driving the execution of a variety of demand generation programs for BroadVision Clearvale (www.clearvale.com), the world´s first "network of networks" for enterprise collaboration over the cloud. This is an opportunity to make a significant contribution to a leader in the rapidly growing enterprise social networking market. Reporting to the VP of Marketing, this role is responsible for working with other members of the marketing team to successfully create and drive pipeline development programs. These programs will include, but are not limited to, email marketing, SEM, advertising, and content syndication.
Key responsibilities include:
· Work with sales and marketing stakeholders to understand objectives and translate these into relevant email programs and strategies
· Lead end-to-end email marketing programs, including planning, creative development, segmentation, testing and analysis
· Develop and optimize landing pages
· Manage SEM campaigns and budget(s)
· Drive data segmentation and list development
· Ensure overall consistency in brand messaging and identity across all email and search engine marketing campaigns
Requirements:
· Bachelor's degree in Marketing, Communications, or related field
· 1-3 years' experience in technology marketing or communications required
· A high degree of attention to detail and the ability to coordinate multiple tasks in parallel to meet deadlines
· Excellent written and verbal communication skills
· Demonstrated initiative and follow-through in a fast paced, fluid environment
· Experience with marketing automation systems (Eloqua, Marketo, Manticore, etc.), Google AdWords campaigns, and Salesforce.com expertise strongly desired
· MS Excel, Word skills required; graphics skills a plus
· The successful candidate will also be an enthusiastic champion of social networking
** No relocation will be provided for this position. Local candidates only please.
** When applying, please include your salary requirements/expectations.
** We are an Equal Opportunity/Affirmative Action Employer
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