Our client needs a Vice President of Marketing, or CMO-level role depending on the candidate's experience. The Head of Marketing reports to the CEO and is a member of the Company's executive team. He/She will be responsible for providing executive leadership and management of the Company's marketing organization, including in-bound and out-bound marketing activities worldwide, which include: Corporate marketing, partner/channel marketing and product marketing. The individual will play a key role in helping the Company achieve its user acquisition and revenue goals. This is a new position.
Mission
The successful candidate will drive all marketing efforts to position the company as the recognized global leader in helping entry-level job seekers find their first job or internship.
Responsibilities
Define the appropriate marketing organization for the company's maturity/size.
Be a role model for the company culture.
Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.
Oversee and manage relationship with outside marketing firm and service providers.
Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.
Work closely with VP Sales & Business Development and with University Relations to develop and manage channel and partner strategies and programs.
Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.
Work closely with the product management and engineering groups to refine products based on user demand.
Develop and manage the Company's entire marketing budget.
Develop and track metrics and success criteria for all marketing programs and activities.
Able to act as a spokesperson for the company with press and analysts and at industry events.
Most importantly, roll up sleeves and get hands dirty while growing the marketing organization as the company grows.
Qualifications
Six plus years marketing experience in comparable industries with 4 years in a senior management position.
Consumer marketing and product launch experience is highly desirable
Ability to plan and manage at both strategic and operational levels.
Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
Ability to work collaboratively with colleagues and staff to create a results-driven, team oriented environment.
Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system, website, etc.)
Experience in choosing, deploying, and using marketing and sales SW applications.
Substantial experience working with business and industry press.
Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
Extremely effective public speaking skills and presence.
M.B.A. or relevant degree desired but can be substituted for relevant experience.
Local Candidates Only (SF Bay Area)
Jon Ramos
Staffing Consultant
Marcom Choices Staffing
P.O. Box 620632
Woodside, Ca. 94062
408 887-0455
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