Please direct your responses to: mktgheadhunter@yahoo.com
Our client is a small, fast growing company with leading edge technology that has been patented and been awarded significant accolades and awards.
JOB DESCRIPTION
As Senior Product Marketing Manager, you will be responsible for the outbound marketing activities for our client's products. You will craft the messaging and positioning for all the products, and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Senior Product Marketing Manager you will be the expert in buyers, how they buy, and their buying criteria and will transfer that knowledge to the sales channel. The successful candidate will have tremendous opportunity for career growth and is a great chance for someone who wants to get their foot in the door of a growing, venture-backed, high-tech company. The Senior Product Marketing Manager reports to the Vice President of Marketing and Products.
RESPONSIBILITIES
Develop product positioning and messaging that differentiates your products in the market.
Meet directly with customers, new prospects, standards bodies, industry associations, analysts, partners, and sales staff to gain market insights and evangelize the company´s products.
Communicate the value proposition of the products to the sales team, channel partners, and prospects.
Develop the sales tools (e.g., brochures, cheat sheets, beat sheets, application notes, white papers, case studies, product demos, and customer presentations) that support the selling process of the company´s products.
Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
Be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition and how to crush them.
Develop the strategy and content of the marketing programs that drive demand for the company´s products.
REQUIREMENTS
6+ years experience in product marketing, evangelizing complex, enterprise-class software solutions.
• Working knowledge of technology components such as regulatory controls, information security (e.g., security information and event systems; vulnerability, Web, and application scanners; data loss prevention systems), IT risk management, governance, and compliance.
• Worked in a start-up or high growth environment.
• Possess a unique blend of business and technical acumen; a big-picture vision, and the drive to make that vision a reality.
• Must work well in a team, fast-paced, and deadline-driven environment.
• Flexible and willing to do "what it takes" to help the company getting the job done.
• High energy and enthusiasm-eager to engage with customers and evangelize the company´s offering.
• Some travel required (25%).
Education
• Bachelor´s degree required; MBA a plus.
• Pragmatic marketing certification a plus.
If you are qualified and interested in this position please forward your resume to mktgheadhunter@yahoo.com
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