Please direct your responses to: http://hire.jobvite.com/j/?aj=ovBGWfws&s=KitList
Director of Brand Marketing
Marketing | San Francisco, CA, United States
A recent Rocket Lawyer survey found 4 in 10 people needed a lawyer in the past
year but were unable to use one, and half of those say it was because it was too
expensive. Rocket Lawyer is an online legal service that is helping consumers and
small businesses create legal documents and hire a lawyer online, saving them a
lot of money and ensuring they get the legal protection they need.
Over 15 million small businesses and consumers have used Rocket Lawyer´s easy,
web-based do it yourself tools and legal plans. Each month, more than 20,000
LastWills and 40,000 BusinessContracts are created using the site´s step by step
interview process that works much like Turbo Tax for legal documents.
Rocket Lawyer helps users create customized legal documents that can be
electronically signed online and shared instantly or downloaded for printing.
Legal plan members have access to free document reviews from local attorneys,
and deeply discounted rates on legal fees.
Rocket Lawyer added $18.5 million in financing in a round led by AugustCapital,
with participation from Google Ventures (NASDAQ: GOOG) and Investor Growth
Capital. The company has now raised a total of about $43.3 million and is still
privately held.
In this role you´ll develop results-oriented marketing plans and directly manage
campaigns that build awareness and demand for Rocket Lawyer´s products and services.
This is a creative-oriented, hands-on role in a dynamic and entrepreneurial start-up environment.
Primary Duties and Responsibilities:
Responsible for driving brand strategy and the execution of integrated marketing campaigns across customer touch-points, both online and offline
Responsible for the brand voice and the articulation of a comprehensive messaging platform
Manage advertising and PR campaigns, ensuring consistent and high impact use of brand voice and visual ID, and benefit messaging across all communications
Provide channel marketing support to sales and business development; create compelling presentations, demos and sales collateral that effectively position Rocket Lawyer and drive engagement
Oversee PR and media relations strategy, including managing PR manager and PR agency
Qualifications:
7-10 years of experience in consumer marketing; experience working on both established brands and in a scrappy start up environment is a plus
Demonstrated experience and leadership developing and executing messaging platforms and advertising campaigns that build brand equity
Innovative thinker with a track record of translating strategic thinking into actions plans and output
Excellent judgment and creative problem solving skills
Superior leadership skills; ability to hire and mentor top tier talent
Creative know-how; ability to nurture and influence direct and indirect reports in the development of compelling creative, including direct reports, consultants and agency partners
Experience developing and managing marketing budgets and plans
Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management and cross-functional staff
Visit this link to apply: http://hire.jobvite.com/j/?aj=ovBGWfws&s=KitList
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