Please direct your responses to: https://crimsonportal.secure.force.com/FCMS__CMSLayout?jobIds=a0Ka0000008q8FHEAY&page=JobDetailPage&sessionId=&jobSite=default&p=Candidate
As part of Crimson's Demand Generation Services, Consultant needed to work in a Senior Demand Generation role. This role will work with our client's team in the development of a sophisticated lead generation, nurturing, and handoff process built upon Salesforce.com and an Eloqua platform creating a steady flow of well qualified leads.
Areas of Lead Generation focus will include:
•paid search
•organic search
•list acquisition
•tradeshows
•seminars/field events
•sponsorships
•banner advertising
•content programs
Project scope will include but will not be limited to:
•Lead nurturing (work with the marketing automation team, the lead qualification team and work with other marketing stakeholders)
•Creative development (develop innovative approaches working with the creative team)
•Lead qualification (work with a team of lead qualification reps)
•Analytics and reporting (work with the marketing operations manager)
MUST HAVE:
•5+ years of B2B marketing experience focused on demand generation
•3+ years managing a demand generation team
•Expert level experience using Eloqua (at the strategy level) for designing lead generation campaigns
•Experience marketing to the IT buyer
STRONGLY PREFER:
•Experience working in a channel-driven sales environment
•Experience working for an enterprise level company
Duration: 3+ months, (full-time)
Location: Peninsula, (some off-site flexibility)
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