As part of Crimson Consulting Group's Interactive Services, our firm is in need of a Senior Digital Marketing Consultant - Campaigns for our enterprise level high-tech client. The Senior Digital Marketing Consultant - Campaigns is responsible for marketing campaign analysis, insights and optimization recommendations to an executive-level marketing client.
Key Responsibilities include but will not be limited to:
• Function as thought leader on Data Insights, Digital Marketing Campaigns and Campaign Science
• Recommend and advise F500 clients on Campaign Trends and Best Practices
• Support a high-visibility executive team in their campaign analysis and optimization needs
• Create professional executive level reports and presentations
Must Have:
• 7+ years in high-tech marketing: campaigns, advertising, field marketing, partner marketing, events and social media
• Experience in high-tech or consumer electronic markets (Microsoft, HP, IBM, Dell, Intel, Sun, or similar enterprise level companies)
• High level, hands-on data, analytics and CRM competency. Including but not limited to: data audits, analysis design, database design, segmentation, profiling, modeling, data acquisition, ROI, analytics and reporting, marketing dashboards and scorecards
• Expert level campaign experience (trends, best practices, tasks, sequencing of events, analytics and reporting) and understanding of tools and applications for programs
• Relevant Bachelors degree
Strongly Prefer:
• MBA or relevant degree
• Consulting or Agency experience
Location: Remote (with occasional meetings in SF Bay Area)
Duration: 6 months
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