Please direct your responses to: gary.jose@techworkers.com
POSITION – Marketing Content Specialist
LOCATION – San Ramon, CA
TYPE - CONTRACT
LOCATION – San Ramon, CA
TYPE - CONTRACT
ESSENTIAL RESPONSIBILITIES: The Marketing Content Specialist will support editorial and content efforts for Industrial Internet thought leadership and Software positioning.
• Create and evangelize editorial calendars and processes for proprietary digital properties and social media efforts.
• Create written content for a variety of proprietary and third-party digital media and a range of marketing and editorial needs
• Develop the voice, tone and messaging architecture for communications for Leadership and Businesses, in partnership with the matrix of marketing and communications teams throughout the Company.
• Establish multi-media content programs for use within third-party digital properties and events; team with technology and business partners on joint efforts
• Establish and execute on content programs to communicate the vision for the future of software and analytics that will drive the Industrial Internet.
• Oversee day-to-day work of freelance and agency resources, in support of content production
• Team with Business Marketing Managers to ensure delivery of business and technical content for priority verticals
• Work with the various Business Marketing and Software teams, create plan
• Partner with Businesses, Corporate Communications and other internal marketing teams to drive crowd-sourcing of meaningful content and topics
• Own the Software content tool kits, enabling Businesses to source and manage content globally and via a centralized repository
• Team with Brand and User Experience team to serve up thought leadership content and branded materials to ensure rich brand experiences
• Work with Digital Marketing Team to create effective and useful online content tools, including calendars, request processes, and the ability to provide visibility to other teams within.
• Develop and communicate content metrics and return-on-investment measurements; create dashboard and reports for Marketing Team and for Software Leadership
• Research and implement the latest tools and resources to increase content reach and measurability
QUALIFICATIONS / REQUIREMENTS:
• Bachelor's degree in Communications, Marketing or related field
• 5-7 years of marketing or communications experience, technology or software experience strongly preferred
• 5 year experience writing and developing content for digital media, preferably for technology sector
• Meticulous leadership and execution experience in enterprise technology marketing editorial and marketing
• Ease in establishing and managing CxO communications and interactions
• Technology partner marketing experience required
• Marketing program creation and measurement
• Track record of successfully managing multiple programs with poise under pressure
• Fluency in web technologies, social media, and digital marketing.
• Persuasive communicator and effective relationship-builder, invigorated by the possibility of working across a large, global and complex entity.
• Legal authorization to work in the U.S. is required.
• Must be willing to take a drug test and submit to a background investigation as part of the selection process.
• Must be willing to travel.
TO APPLY - Please send your updated resume in Word format to gary.jose@techworkers.com
Subject Heading – Marketing Content Specialist
• Create and evangelize editorial calendars and processes for proprietary digital properties and social media efforts.
• Create written content for a variety of proprietary and third-party digital media and a range of marketing and editorial needs
• Develop the voice, tone and messaging architecture for communications for Leadership and Businesses, in partnership with the matrix of marketing and communications teams throughout the Company.
• Establish multi-media content programs for use within third-party digital properties and events; team with technology and business partners on joint efforts
• Establish and execute on content programs to communicate the vision for the future of software and analytics that will drive the Industrial Internet.
• Oversee day-to-day work of freelance and agency resources, in support of content production
• Team with Business Marketing Managers to ensure delivery of business and technical content for priority verticals
• Work with the various Business Marketing and Software teams, create plan
• Partner with Businesses, Corporate Communications and other internal marketing teams to drive crowd-sourcing of meaningful content and topics
• Own the Software content tool kits, enabling Businesses to source and manage content globally and via a centralized repository
• Team with Brand and User Experience team to serve up thought leadership content and branded materials to ensure rich brand experiences
• Work with Digital Marketing Team to create effective and useful online content tools, including calendars, request processes, and the ability to provide visibility to other teams within.
• Develop and communicate content metrics and return-on-investment measurements; create dashboard and reports for Marketing Team and for Software Leadership
• Research and implement the latest tools and resources to increase content reach and measurability
QUALIFICATIONS / REQUIREMENTS:
• Bachelor's degree in Communications, Marketing or related field
• 5-7 years of marketing or communications experience, technology or software experience strongly preferred
• 5 year experience writing and developing content for digital media, preferably for technology sector
• Meticulous leadership and execution experience in enterprise technology marketing editorial and marketing
• Ease in establishing and managing CxO communications and interactions
• Technology partner marketing experience required
• Marketing program creation and measurement
• Track record of successfully managing multiple programs with poise under pressure
• Fluency in web technologies, social media, and digital marketing.
• Persuasive communicator and effective relationship-builder, invigorated by the possibility of working across a large, global and complex entity.
• Legal authorization to work in the U.S. is required.
• Must be willing to take a drug test and submit to a background investigation as part of the selection process.
• Must be willing to travel.
TO APPLY - Please send your updated resume in Word format to gary.jose@techworkers.com
Subject Heading – Marketing Content Specialist
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