Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is looking for an Integrated Demand Generation/Account Manager for an 18-week account management role at 10 hours a week with the flexibility to ramp in hours over the course of 2015. This consulting role's outlook for 2016 would evolve into a full time assignment. The Account Manager (AM) serves as the primary business contact for the client and is responsible for client satisfaction and consulting on the two demand campaigns for 2015. The AM is expected to consistently provide best-in-class customer service as well as provide consultative marketing support to help client reach their business objectives. The AM will direct internal teams at the agency by representing client needs and goals to ensure campaign success.
The ideal consultant has a strong demand generation base knowledge and best practices for B2C organizations. Seeking an experienced account manager, capable of bringing people together to share ideas, encourage participation and a foster a sense of commitment to quality output. Must remain cool under pressure in the delivery of multiple priorities with tight deadlines.
Responsibilities:
Act as the main interface with the client and will manage the direct marketing agency, creative and production teams, creative review and approval cycle management with client stakeholders, brand teams and legal teams
Align key messages between campaigns and track all customer call-to-action expectations to deliver the desired customer journey through email, direct mail and telemarketing efforts
Oversee team that manages the timelines and work-back schedule with the client, ensuring list management, production teams and campaign delivery are running on time and within budget
Provide a consistent communication cadence with the client regarding all aspects of the program
Support the collection and delivery of metrics and backend reporting for each campaign and marketing piece, as required to deliver recommendations for refinement to decision makers
Responsible for all client communication, conflict resolution, and deliverable tracking
Provides regular two-way communication between the client and the project management team, to provide strong team representation and set proper client expectations
Ensures that client issues are dealt with in an efficient manner
Communicates the client���s goals and represent the client���s interests to the project team managers when necessary and provides creative brief, reviews copy and creative and provides guidance to the both the client ant the project team
Work with internal teams to identify new consultant resources. Mentor resources to get them up to speed and delivering results quickly.
Manages team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the projects.
Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable.
Skills:
7+ years' B2C direct marketing/demand generation campaign management experience , preferably targeting small/medium (SMB) business customers. Experience testing and optimizing content and offers. Minimum 3 years proven account management skills required in order to create, maintain and enhance customer relationships. Must be able to quickly understand the client, their products and their industry.
Strategic planner who can shepherd multiple variables to completion for a holistic campaign delivery and positive customer experience
Solid collaborator who stays aligned to the business goals while seeking input from various members of the team to ensure optimal contribution from all areas of expertise
Effective communicator who can diplomatically highlight risks and gaps to the team when deadlines are in danger of not being met
Good listener and problem solver with an optimistic attitude; when challenges are brought to the table, you rise to the occasion with ideas to minimize campaign risk
Excellent program management skills with the ability to get things done quickly and smoothly
Previous experience working with Creative Directors, list management teams, and agency teams from different companies all contributing to the same campaign with multiple programs
Experience working with marketing brand guidelines and templates when developing a new campaign for a large enterprise company
Prior experience conducting weekly status meetings to maintain open communication and alignment within the campaign teams and clients
Exceptional organizational and communication skills, verbal and written
Proficiency with the Microsoft Office Suite and hands on working experience with at least one enterprise marketing automation solution such as Eloqua, Marketo or similar
Working knowledge of Base Camp a plus
Bachelor's degree
RATE: D.O.E., as an independent 1099 consultant or W2 hourly working on behalf of Crawford Group
LOCATION: 1-2 days onsite per month at clients' office in San Francisco, CA. Remainder offsite, virtual, remote/telecommute/WFH. No phone calls, please.
HOURS/DURATION: Part time consulting project, 10 hours per week during standard business hours. ASAP – 18 weeks with possibility of full time in 2016.
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
The ideal consultant has a strong demand generation base knowledge and best practices for B2C organizations. Seeking an experienced account manager, capable of bringing people together to share ideas, encourage participation and a foster a sense of commitment to quality output. Must remain cool under pressure in the delivery of multiple priorities with tight deadlines.
Responsibilities:
Act as the main interface with the client and will manage the direct marketing agency, creative and production teams, creative review and approval cycle management with client stakeholders, brand teams and legal teams
Align key messages between campaigns and track all customer call-to-action expectations to deliver the desired customer journey through email, direct mail and telemarketing efforts
Oversee team that manages the timelines and work-back schedule with the client, ensuring list management, production teams and campaign delivery are running on time and within budget
Provide a consistent communication cadence with the client regarding all aspects of the program
Support the collection and delivery of metrics and backend reporting for each campaign and marketing piece, as required to deliver recommendations for refinement to decision makers
Responsible for all client communication, conflict resolution, and deliverable tracking
Provides regular two-way communication between the client and the project management team, to provide strong team representation and set proper client expectations
Ensures that client issues are dealt with in an efficient manner
Communicates the client���s goals and represent the client���s interests to the project team managers when necessary and provides creative brief, reviews copy and creative and provides guidance to the both the client ant the project team
Work with internal teams to identify new consultant resources. Mentor resources to get them up to speed and delivering results quickly.
Manages team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the projects.
Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable.
Skills:
7+ years' B2C direct marketing/demand generation campaign management experience , preferably targeting small/medium (SMB) business customers. Experience testing and optimizing content and offers. Minimum 3 years proven account management skills required in order to create, maintain and enhance customer relationships. Must be able to quickly understand the client, their products and their industry.
Strategic planner who can shepherd multiple variables to completion for a holistic campaign delivery and positive customer experience
Solid collaborator who stays aligned to the business goals while seeking input from various members of the team to ensure optimal contribution from all areas of expertise
Effective communicator who can diplomatically highlight risks and gaps to the team when deadlines are in danger of not being met
Good listener and problem solver with an optimistic attitude; when challenges are brought to the table, you rise to the occasion with ideas to minimize campaign risk
Excellent program management skills with the ability to get things done quickly and smoothly
Previous experience working with Creative Directors, list management teams, and agency teams from different companies all contributing to the same campaign with multiple programs
Experience working with marketing brand guidelines and templates when developing a new campaign for a large enterprise company
Prior experience conducting weekly status meetings to maintain open communication and alignment within the campaign teams and clients
Exceptional organizational and communication skills, verbal and written
Proficiency with the Microsoft Office Suite and hands on working experience with at least one enterprise marketing automation solution such as Eloqua, Marketo or similar
Working knowledge of Base Camp a plus
Bachelor's degree
RATE: D.O.E., as an independent 1099 consultant or W2 hourly working on behalf of Crawford Group
LOCATION: 1-2 days onsite per month at clients' office in San Francisco, CA. Remainder offsite, virtual, remote/telecommute/WFH. No phone calls, please.
HOURS/DURATION: Part time consulting project, 10 hours per week during standard business hours. ASAP – 18 weeks with possibility of full time in 2016.
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
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