Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is looking for an Integrated Demand/Digital Marketing Program Manager for a 18-week consulting project at 10 hours a week. The Program Manager will be responsible for program management of demand generation campaigns for B2C audiences. This assignment will run from September – December 2015.
The ideal consultant has a strong demand generation base knowledge and best practices for B2C organizations. Seeking an experienced lead, capable of bringing people together to share ideas, encourage participation and a foster a sense of commitment to quality output. Must remain cool under pressure in the delivery of multiple priorities with tight deadlines.
Responsibilities:
Align key messages between campaigns and track all customer call-to-action expectations to deliver the desired customer journey through email, direct mail and telemarketing efforts
Act as the main interface with the client and will manage the direct marketing agency, creative and production teams, creative review and approval cycle management with client stakeholders, brand teams and legal teams
Manage the timelines and work-back schedule with the client, ensuring list management, production teams and campaign delivery are running on time and within budget
Provide a consistent communication cadence with the client regarding all aspects of the program
Support the collection and delivery of metrics and backend reporting for each campaign and marketing piece, as required to deliver recommendations for refinement to decision makers
Skills:
10+ years' direct marketing/demand generation campaign management
B2C campaign experience, preferably targeting small/medium (SMB) business customers. Experience testing and optimizing content and offers.
Strategic planner who can shepherd multiple variables to completion for a holistic campaign delivery and positive customer experience
Solid collaborator who stays aligned to the business goals while seeking input from various members of the team to ensure optimal contribution from all areas of expertise
Effective communicator who can diplomatically highlight risks and gaps to the team when deadlines are in danger of not being met
Good listener and problem solver with an optimistic attitude; when challenges are brought to the table, you rise to the occasion with ideas to minimize campaign risk
Excellent program management skills with the ability to get things done quickly and smoothly
Previous experience working with Creative Directors, list management teams, and agency teams from different companies all contributing to the same campaign with multiple programs
Experience working with marketing brand guidelines and templates when developing a new campaign for a large enterprise company
Prior experience conducting weekly status meetings to maintain open communication and alignment within the campaign teams and clients
Exceptional organizational and communication skills, verbal and written
Proficiency with the Microsoft Office Suite and hands on working experience with at least one enterprise marketing automation solution such as Eloqua, Marketo or similar
Bachelor's degree
RATE: D.O.E., as an independent 1099 consultant working on behalf of Crawford Group
LOCATION: 1-2 days onsite per month at clients' office in San Francisco, CA. Remainder offsite, virtual, remote/telecommute/WFH. No phone calls, please.
HOURS/DURATION: Part time consulting project, 10 hours per week during standard business hours. ASAP – 18 weeks.
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
The ideal consultant has a strong demand generation base knowledge and best practices for B2C organizations. Seeking an experienced lead, capable of bringing people together to share ideas, encourage participation and a foster a sense of commitment to quality output. Must remain cool under pressure in the delivery of multiple priorities with tight deadlines.
Responsibilities:
Align key messages between campaigns and track all customer call-to-action expectations to deliver the desired customer journey through email, direct mail and telemarketing efforts
Act as the main interface with the client and will manage the direct marketing agency, creative and production teams, creative review and approval cycle management with client stakeholders, brand teams and legal teams
Manage the timelines and work-back schedule with the client, ensuring list management, production teams and campaign delivery are running on time and within budget
Provide a consistent communication cadence with the client regarding all aspects of the program
Support the collection and delivery of metrics and backend reporting for each campaign and marketing piece, as required to deliver recommendations for refinement to decision makers
Skills:
10+ years' direct marketing/demand generation campaign management
B2C campaign experience, preferably targeting small/medium (SMB) business customers. Experience testing and optimizing content and offers.
Strategic planner who can shepherd multiple variables to completion for a holistic campaign delivery and positive customer experience
Solid collaborator who stays aligned to the business goals while seeking input from various members of the team to ensure optimal contribution from all areas of expertise
Effective communicator who can diplomatically highlight risks and gaps to the team when deadlines are in danger of not being met
Good listener and problem solver with an optimistic attitude; when challenges are brought to the table, you rise to the occasion with ideas to minimize campaign risk
Excellent program management skills with the ability to get things done quickly and smoothly
Previous experience working with Creative Directors, list management teams, and agency teams from different companies all contributing to the same campaign with multiple programs
Experience working with marketing brand guidelines and templates when developing a new campaign for a large enterprise company
Prior experience conducting weekly status meetings to maintain open communication and alignment within the campaign teams and clients
Exceptional organizational and communication skills, verbal and written
Proficiency with the Microsoft Office Suite and hands on working experience with at least one enterprise marketing automation solution such as Eloqua, Marketo or similar
Bachelor's degree
RATE: D.O.E., as an independent 1099 consultant working on behalf of Crawford Group
LOCATION: 1-2 days onsite per month at clients' office in San Francisco, CA. Remainder offsite, virtual, remote/telecommute/WFH. No phone calls, please.
HOURS/DURATION: Part time consulting project, 10 hours per week during standard business hours. ASAP – 18 weeks.
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
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