Please direct your responses to: recruiting@280group.com
Global Product Marketing Manager – Lab Instrumentation
Location: Loveland, CO (Relocation available)
Would you like to work for a company whose products are making a difference in the lives of millions of people around the world? Our client is a global science and technology leader in the manufacturing and distribution of analytical instruments, test kits and reagents for testing the quality of water and air.
The Global Product Marketing Manager is a hybrid role of product management and product marketing responsibilities. This position is responsible for the growth, new product funnel, and profitability goals of a laboratory and portable turbidity products. This is a great opportunity to manage the strategic marketing plan for both legacy profitable products and new products.
- Develop a strategy for the Product Group.
- Prioritize New Product Development (NPD) projects within the portfolio.
- Influences key stakeholders and leaders throughout the business to adopt strategy and gather necessary resources for delivery of strategic plan.
Growth
- Develop and deploy commercial plans for the global organization focusing on the regional needs of customers.
- Analyze revenue and profit performance of the Product Group in liaison with regional commercial support.
- Work with regional sales to identify product needs to develop countermeasures to increase sales in the region.
- Drive promotional and web activities through the regional marketing organizations to ensure products are properly represented and positioned.
- Recommend pricing and marketing activities for their product portfolio.
- Own Key Performance Indicator (KPI) revenue and profitability targets, including, driving to root cause, creating countermeasures and action plans to ensure success.
- Lead competitive analysis and research.
New Product Development
- Drive the product commercialization strategy of a breakthrough new product.
- Lead the creation and execution of continuous Voice of the Customer (VOC) plans.
- Develop comprehensive business cases including financials and VOC that supports the development of a new product.
Coordinate product development needs
Requirements:
- Bachelor's degree in a chemistry or business field; MBA preferred
- 2+ years of product management experience; product marketing experience preferred
- Experience in large, global instrumentation organization is a plus
- Knowledge of water analysis is helpful, but not required
- Able to empathize with customers, translating needs into products.
- Basic understanding of classical marketing, including 4Ps, marketing mix, product WOWs, demand creation plans
- Basic understanding of product financial analysis, including product pricing, product costing, gross margin, inventory value, and inventory turns
- Basic understanding of customer segments and product applications of product portfolios including understanding of impactful trends
Submit your resume to recruiting@280group.com
Location: Loveland, CO (Relocation available)
Would you like to work for a company whose products are making a difference in the lives of millions of people around the world? Our client is a global science and technology leader in the manufacturing and distribution of analytical instruments, test kits and reagents for testing the quality of water and air.
The Global Product Marketing Manager is a hybrid role of product management and product marketing responsibilities. This position is responsible for the growth, new product funnel, and profitability goals of a laboratory and portable turbidity products. This is a great opportunity to manage the strategic marketing plan for both legacy profitable products and new products.
- Develop a strategy for the Product Group.
- Prioritize New Product Development (NPD) projects within the portfolio.
- Influences key stakeholders and leaders throughout the business to adopt strategy and gather necessary resources for delivery of strategic plan.
Growth
- Develop and deploy commercial plans for the global organization focusing on the regional needs of customers.
- Analyze revenue and profit performance of the Product Group in liaison with regional commercial support.
- Work with regional sales to identify product needs to develop countermeasures to increase sales in the region.
- Drive promotional and web activities through the regional marketing organizations to ensure products are properly represented and positioned.
- Recommend pricing and marketing activities for their product portfolio.
- Own Key Performance Indicator (KPI) revenue and profitability targets, including, driving to root cause, creating countermeasures and action plans to ensure success.
- Lead competitive analysis and research.
New Product Development
- Drive the product commercialization strategy of a breakthrough new product.
- Lead the creation and execution of continuous Voice of the Customer (VOC) plans.
- Develop comprehensive business cases including financials and VOC that supports the development of a new product.
Coordinate product development needs
Requirements:
- Bachelor's degree in a chemistry or business field; MBA preferred
- 2+ years of product management experience; product marketing experience preferred
- Experience in large, global instrumentation organization is a plus
- Knowledge of water analysis is helpful, but not required
- Able to empathize with customers, translating needs into products.
- Basic understanding of classical marketing, including 4Ps, marketing mix, product WOWs, demand creation plans
- Basic understanding of product financial analysis, including product pricing, product costing, gross margin, inventory value, and inventory turns
- Basic understanding of customer segments and product applications of product portfolios including understanding of impactful trends
Submit your resume to recruiting@280group.com
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