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About SugarCRM, Inc.
SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market. The company uniquely places the individual at the center of its solution—helping businesses transform the customer experience and enable highly personalized interactions that drive customer excellence and loyalty throughout the entire customer lifecycle.
SugarCRM delivers a fully transformed, personalized user experience that is immersive, engaging and intuitive. Sugar fuses the straightforward simplicity, mobility and social aspects of a consumer app with the business process optimization of conventional CRM. Recognized by leading market analysts as a CRM visionary and innovator, Sugar is deployed by more than 1.5M individuals in over 120 countries and 26 languages.
Description
As Senior Manager, Marketing Programs, you are responsible for developing, executing and measuring strategic, integrated marketing communications programs that align with the overarching brand and marketing strategy for the company's targeted B2B audiences. As a key member of the corporate marketing team, you will work with all core marketing teams (Product Marketing, Creative Services, PR, Demand Generation Digital marketing, Social Media.) as well as other relevant internal business partners and C-suite to develop programs and activities that support the overall plan. This position reports to the Vice President of Corporate Communications and Marketing.
Responsibilities
Plan and execute integrated marketing programs that support marketing priorities and objectives
Work with the marketing team and other stakeholders to manage the creation of content to demonstrate SugarCRM thought leadership and support marketing programs including: webinars, white papers, ebooks, brochures, web, social media email marketing content
Manage evaluation and reporting of performance statistics and overall project traction and key metrics
Help to drive online marketing programs, banner advertising, SEM, SEO, white paper postings, splash pages, inquiry/survey forms and website
Qualifications
Bachelor's degree in marketing, communications, journalism, or related field
Minimum 6+ years marketing communications experience for tech related companies
Extensive experience writing marketing and web copy for all channels – print, Web, digital
Marketing content development, copywriting and strong editing experience
Strong program management experience and organizational skills
Experienced manager who has worked at a PR or creative services agency is a plus, as well as managing vendors with a demonstrated understanding of core production processes
Excellent analytical, data analysis capabilities and project/program management skills
Track record of taking projects from inception to successful execution
Must have marketing planning and campaign measurement experience
Strong experience with web content, e-blasts, print and digital production and have managed graphic designers
Must have strong initiative, adaptability and focused attention to detail
Strong collaborator but also works well independently with the ability to handle multiple projects simultaneously
Capacity to prioritize effectively and remain deadline-driven
High standards of excellence; desire to learn and grow in a fast-paced communications environment
Ability to challenge existing assumptions, to develop innovative strategies and solutions and execute new initiatives
Location: Cupertino, CA
Note to Recruiters and Placement Agencies: SugarCRM does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any SugarCRM employee. SugarCRM will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of SugarCRM and will be processed accordingly.
Who we are... SugarCRM was founded in 2004. The company is headquartered in Cupertino, California with European headquarters in Munich, Germany and Asia Pacific headquarters in Sydney, Australia. We are pre-IPO, growing fast and always looking for the top talent. If you're looking for the excitement and feel of a start-up, but the stability and experience of a market leader, then you're going to love working at SugarCRM.
What is it REALLY like to work here?
Open is at the heart of our business and our culture. You won't find cubicles here
Management asks for everyone's ideas and problem-solving solutions
Engineers drive many of the product's features
Employees are closer to the customer's needs
Entrepreneurial-spirited employees
Onsite Developer Sprint weeks - all developers come together. You code, Sugar provides the food
Collaborative work environment
Ownership is the greatest self-identity at SugarCRM - you are making an impact now
We are a merit-based company - many opportunities to learn, excel and grow your career
Wednesday Lunch Demos
Movie Nights
Free onsite fitness classes at our U.S. Headquarters
Onsite Meetups - making connections with our community
Apply Here: https://hire.jobvite.com/j?cj=oA7y1fw0&s=Kit_List_Job_Posting
About SugarCRM, Inc.
SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market. The company uniquely places the individual at the center of its solution—helping businesses transform the customer experience and enable highly personalized interactions that drive customer excellence and loyalty throughout the entire customer lifecycle.
SugarCRM delivers a fully transformed, personalized user experience that is immersive, engaging and intuitive. Sugar fuses the straightforward simplicity, mobility and social aspects of a consumer app with the business process optimization of conventional CRM. Recognized by leading market analysts as a CRM visionary and innovator, Sugar is deployed by more than 1.5M individuals in over 120 countries and 26 languages.
Description
As Senior Manager, Marketing Programs, you are responsible for developing, executing and measuring strategic, integrated marketing communications programs that align with the overarching brand and marketing strategy for the company's targeted B2B audiences. As a key member of the corporate marketing team, you will work with all core marketing teams (Product Marketing, Creative Services, PR, Demand Generation Digital marketing, Social Media.) as well as other relevant internal business partners and C-suite to develop programs and activities that support the overall plan. This position reports to the Vice President of Corporate Communications and Marketing.
Responsibilities
Plan and execute integrated marketing programs that support marketing priorities and objectives
Work with the marketing team and other stakeholders to manage the creation of content to demonstrate SugarCRM thought leadership and support marketing programs including: webinars, white papers, ebooks, brochures, web, social media email marketing content
Manage evaluation and reporting of performance statistics and overall project traction and key metrics
Help to drive online marketing programs, banner advertising, SEM, SEO, white paper postings, splash pages, inquiry/survey forms and website
Qualifications
Bachelor's degree in marketing, communications, journalism, or related field
Minimum 6+ years marketing communications experience for tech related companies
Extensive experience writing marketing and web copy for all channels – print, Web, digital
Marketing content development, copywriting and strong editing experience
Strong program management experience and organizational skills
Experienced manager who has worked at a PR or creative services agency is a plus, as well as managing vendors with a demonstrated understanding of core production processes
Excellent analytical, data analysis capabilities and project/program management skills
Track record of taking projects from inception to successful execution
Must have marketing planning and campaign measurement experience
Strong experience with web content, e-blasts, print and digital production and have managed graphic designers
Must have strong initiative, adaptability and focused attention to detail
Strong collaborator but also works well independently with the ability to handle multiple projects simultaneously
Capacity to prioritize effectively and remain deadline-driven
High standards of excellence; desire to learn and grow in a fast-paced communications environment
Ability to challenge existing assumptions, to develop innovative strategies and solutions and execute new initiatives
Location: Cupertino, CA
Note to Recruiters and Placement Agencies: SugarCRM does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any SugarCRM employee. SugarCRM will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of SugarCRM and will be processed accordingly.
Who we are... SugarCRM was founded in 2004. The company is headquartered in Cupertino, California with European headquarters in Munich, Germany and Asia Pacific headquarters in Sydney, Australia. We are pre-IPO, growing fast and always looking for the top talent. If you're looking for the excitement and feel of a start-up, but the stability and experience of a market leader, then you're going to love working at SugarCRM.
What is it REALLY like to work here?
Open is at the heart of our business and our culture. You won't find cubicles here
Management asks for everyone's ideas and problem-solving solutions
Engineers drive many of the product's features
Employees are closer to the customer's needs
Entrepreneurial-spirited employees
Onsite Developer Sprint weeks - all developers come together. You code, Sugar provides the food
Collaborative work environment
Ownership is the greatest self-identity at SugarCRM - you are making an impact now
We are a merit-based company - many opportunities to learn, excel and grow your career
Wednesday Lunch Demos
Movie Nights
Free onsite fitness classes at our U.S. Headquarters
Onsite Meetups - making connections with our community
Apply Here: https://hire.jobvite.com/j?cj=oA7y1fw0&s=Kit_List_Job_Posting
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