Our client has this key product management position, you will drive requirements for our marketing automation application required for managing, enhancing and delivering dynamic, real-time and event driven marketing campaigns to any channel - web, social, email, display and mobile. You will also drive the innovation process for new features, and help prototype new product ideas to continue to grow our leadership role in this dynamic digital marketing space. The ideal candidate will be self-motivated, creative, and work effectively with other disciplines across the company.
Detailed Responsibilities
Understanding and becoming the key customer advocate representing the key day-to-day workflows undertaken by online marketers - across various channels.
Analyze the marketplace, customers, prospects, non-customers and competitors to determine the right features to bring to market along with overall feature prioritization
Gathering detailed requirements from customers, partners, the overall market landscape, and field personnel
Designing and managing the evolution of several marketing automation components
Collaborating with there team to create best-in-class user interfaces for your features
Working closely with engineering team to create features that make users more productive and successful
Ensuring that all relevant groups across the company are fully trained to market, sell, manage, and support your solutions
Managing and overseeing the resolution of issues and risks related to your feature set, once they are live
Requirements
Demonstrated track record of at least 5+ years of product management experience including strong feature design skills.
Deep knowledge of digital online marketing and one of these core areas - web analytics, site optimization, email marketing, targeting, data analytics and customer acquisition and retention solutions.
Understanding the key day-to-day workflows undertaken by online marketers, site optimization, metric measurement methodologies in the area of marketing automation.
Excellent verbal and written communication skills, and demonstrated cross-group collaboration
Strong analytical and problem-solving skills
Experience in one or more of these technology areas a huge plus - Targeting, site optimization, event-driven marketing, campaign management and/or marketing automation solutions.
Proven ability to collaborate successfully with engineering teams
A passion for building customer-oriented features
BA/BS in computer science or related technical field, and an MBA, preferred
Local candidates Only (SF Bay Area)
Jon Ramos
Jon@marcomchoices.com
Staffing Consultant
www.marcomchoices.com
Marcom Choices Staffing
P.O. Box 620632
Woodside, Ca. 94062
408 887-0455
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