Embarcadero Technologies, Inc. seeks a Senior Product Marketing Manager for its Database and Performance Management Solutions. This job is based in our San Francisco headquarters.
As Product Marketing Manager, you are the line-of-business owner for Embarcadero's Database Management and Performance Management Solutions, a suite of world-class products with millions of users worldwide. You will be responsible for developing the strategies for how we take those products to market to grow market share, outsmart competitors, and arm our global sales team. The focus is not solely on positioning product features but rather developing customer facing solution messages that speak to the problems your market is facing.
You will work with virtually every part of the organization, collaborating closely with your Product Management counterpart and leading new product introductions. You'll be responsible for understanding the entire sales cycle and setting and analyzing lead flow and conversion success metrics. Product Marketing is considered the content owner and editor so you'll set the priority topics while both creating content and leading the organizational resources to contribute various types of media such as bylines, blogs, video demos, webinars, and events.
Skills:
Business driven, customer focused, and energetic leader. Able to collaborate across teams and geographies. Strategic thinker with hands on expertise, drives the development of product and campaign launches and owns messaging. Accountable for creating both sales tools and customer facing materials. Technology background in data management a strong plus. Organization, attention to details, and multi-tasking are must-haves for this fast paced, highly-visible role where you'll be able to have a direct impact on the business.
Qualifications:
· Bachelor's degree required. An MBA is highly desirable.
· 5-8 years of product marketing experience in B2B software, data management products a big plus. Proven track record of success in high-profile, market-leading companies in rapidly changing and highly competitive industries.
· Excellent analytical skills and a passion for data driven marketing.
· Comfortable working in a fast-paced environment.
· Experience crafting product messaging and bringing new products to market.
· Track record of success in driving new user acquisition, usage, loyalty, and advocacy.
· Proven ability to translate technical specifications into consumer-facing information.
· Influencer bordering on evangelist. Great writer, great communicator.
· Deep sales enablement experience. Great with sales teams. Able to create materials to train and get sales teams excited. Very familiar with problem discovery process.
· Excellent presentation and writing skills and comfortable dealing with all levels of an organization.
· Entrepreneurial spirit coupled with an intellectual curiosity and drive.
· Market validation experience. Ability to develop a deep understanding of user needs and behaviors to apply against marketing efforts, product feature development, and measurement of customer satisfaction. Have put together and executed on market research, product, message validation. Gets on the phone, talks to customers. Ability to synthesize and analyze lots of input and data points.
· Experience being able to identify and develop new market segments; such as healthcare and federal verticals.
· Meticulously think through every aspect of the user experience, putting user's needs and expectations first as you develop clear, effective product messaging and collateral.
Estimated travel is 10%.
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