Please direct your responses to: chrisram@synopsys.com
Marketing Automation Manager – Synopsys, Inc. (Sunnyvale, CA)
Synopsys is looking for a dynamic Marketing
Automation Manager with extensive digital campaign execution, demand
generation, lead nurturing and best practice implementation experience.
The ideal candidate enjoys rolling up their sleeves,
diving right into the execution of our campaigns and is equally capable of
managing and directing off-shore resources. This position is ideal for an
individual looking to make a difference by building a best-in-class digital
marketing program and implementing industry best practices.
This position oversees all outbound marketing
programs utilizing a marketing automation platform and other enterprise
software solutions. He/she will work hand-in-hand with marketing communications
managers, creative and technology teams on the execution of our programs.
Responsibilities:
Collaborate
with content owners and provide best-practice guidance to implement and execute
campaigns utilizing the Eloqua marketing automation platform
Assist
platform automation users by helping them troubleshoot and offer team and/or
one-on-one training on marketing automation capabilities,
testing, and desired results
Drive ROI
by monitoring and measuring campaign stats and providing analytics
Manage and
enhance marketing automation platform to optimize segmentation, campaign
execution, lead scoring and nurturing
Develop and implement data quality utilizing external data
sources as well as platform functionality
Introduce
and promote e-marketing best practices such as multivariate testing, segmentation, life-cycle
campaigns, dynamic content delivery, etc.
Work
closely with creative teams to develop and roll out a new look and feel for
digital campaigns and uphold design and style guidelines
Assist
with the implementation and maintenance of campaigns and reporting in
salesforce.com
Directs
and manages execution team.
Requirements
Experience in managing direct marketing and/or digital
marketing projects of varying complexity
Experience in coaching and mentoring team members.
Advanced Eloqua (or similar automation tool) and
salesforce.com knowledge and experience; Eloqua Certification would be a plus
Ability to work in a fast-paced global environment managing
workload and expectations simultaneously
Self-starter with strong self-management and excellent
interpersonal skills
Ability to establish and nurture productive working
relationships with key stakeholders
Attention to detail and a strong focus on quality
HTML skills and Excel proficiency in charting; Advanced
HTML/XHTML skills a plus;
Experience working with CRM systems
Strong writing, editing and
communication skills.
BA in Marketing or a related field or equivalent experience
Interested candidates can send their resumes to Christine Ramirez at chrisram@synopsys.com. Feel free to forward this to a friend or colleague that you think may be interested, we do appreciate your referrals!
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