Please direct your responses to: dnelson@coitgroup.com
My client is a unique solar installation and finance concept headquartered in Northern California, with 30 locations across the United States. They have experienced 50% growth every year since their inception in 2008. They are well funded, and becoming the leader in the Solar Space. With a strong business model and exceptionally diverse and versatile executive team, my client can offer a unique work environment along with career growth.
I am seeking a skilled marketer to direct all of our advertising efforts. The ideal candidate is passionate about marketing, a fast-learner, has experience with online advertising, great at managing clients / vendors, and has a demonstrated record of problem solving.
Responsibilities
• Develop marketing / advertising strategies and help in execution of various marketing programs including (but not limited to):
o Website Analytics
o SEO
o PPC
o Display
o Email
o Direct Mail
o Print, TV, and Radio
o Market Research
o Canvassing
• Manage and correlate data sources from all aspects of marketing to build and manage central dashboards for marketing decision making
• Analyze campaign performance, and derive actionable insights that drive scale and efficiency
• Manage to aggressive growth targets and margin requirements
• Manage all marketing vendors relationships.
• Develop trusted relationships with our local franchise partners to be able to deliver marketing recommendations and advice.
Desired Skills & Experience
• Bachelors degree
• At least 4 – 5 years of online marketing experience
• Strong understanding of direct-response marketing tactics
• Strong marketing analytics understanding
• Working knowledge of excel (i.e. pivot tables)
• Experience with marketing /advertising analytics data and metrics is preferred
• Experience with SalesForce is preferred
Please call me at 415-433-5200 X 415 to discuss, or send your resume to dnelson@coitgroup.com
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