Please direct your responses to: jobs@thesagegroup.com
The Sage Group is looking for an Sr. Web Marketing Manager to work for a cloud-based, business intelligence/big data Platform company in SF. This person will help lay the strategic groundwork to successfully drive customer experience optimization, demand and other key initiatives through their website.
Responsibilities Include:
- Manage and implement end-to-end programs to increase conversion by meeting the audience needs through web metrics, usability studies, A/B testing, audience research and buyer feedback..
- Monitor and leverage industry trends, best practices and web performance analytics to recommend marketing initiatives.
- Work cross-functionally with product teams to improve the overall online payroll experience.
- Shape the future journey of the website; own the complete marketing experience as you lead every facet of the product�s journey.
- Effectively partner with a broad array of cross-functional and channel teams: web, telesales, in-product, research, direct response, and customer service to drive successful project execution.
- Analyze, draw insights and communicate results to the larger marketing organization.
- Drive web development process, organize large-scale product launches, enable trial process from beginning to end, and form future marketing strategy.
Skills Required:
- 5+ years leading marketing strategy development and cross functional execution in a BtoB setting
- Prior experience working with web content management systems and eCommerce a plus.
- Excellent understanding of digital marketing, web standards, best practices inc. responsive design and Google Analytics.
- Familiarity with conducting web A/B testing
- Ability to think through and deliver exceptional end-to-end customer experience
- Extensive experience managing and optimizing online audience experience
- Natural instinct and drive to uncover customer insights
- Track record of driving initiatives through to execution
- Ability to effectively work cross-functionally
- Significant experience driving costomer acquition in a data-intensive environment
- High energy and commitment to drive and produce result
- BA in Marketing or related major; MBA prefered
Timing: Perm
Start: ASAP
Location: San Francisco, CA
PLEASE INCLUDE REFERENCE # 5806 IN THE SUBJECT LINE OF YOUR RESPONSE!
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