Please direct your responses to: http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=740
Crawford Group (www.crawfordgroup.com) is seeking a Web Marketing/SEO consultant to join the Global Demand Center (GDC) team at their technology client in San Jose. The team is responsible for generating revenue from inbound customer activity on the corporate web site by delivering engaging experiences, converting online visitors to leads, and customer opportunities to bookings.
The Web Marketing/Inbound Demand Generation/SEO consultant is responsible for developing web based demand generating programs and campaigns. The web skills and experience required include webpage design, copy writing, DG landing pages and organic search strategy. In addition the role will assist in the overall effort to scale inbound DG through established best practices and speaking with knowledge about online tactics.
The role will work with Field Marketing and Solutions Marketing to define, manage and coordinate the content and campaigns and associated revenue generating tactics for corporate web site. This consulting role is responsible for working within the inbound team as well as other cross-functional marketing teams to ensure a streamlined engagement process from initial inquiry through to results reporting.
Specific responsibilities include:
* Direct web marketing experience for demand generation using behavioral targeting and personalization in a B2B environment
* Knowledge and experience with web page layout and design in the development of PLP (Preferred Landing Pages)
* Good copy writing skills with a particular focus on demand generation offers and content, aid in the creation of test and target boxes (content)
* Strong knowledge of SEO with the development of relevant landing pages aligned to matching keywords; able to collaborate with technical SEO team and speak their language
* Good communication skills with the ability to influence across the organization and upwards to the leadership team
* Excellent program management skills with the ability to get things done quickly and smoothly
* Experience with testing and optimization of content and offers
* Ability to work successfully in cross-functional teams
* Good technical understanding of the web and open to working with technical groups
Skills:
* 6 to 7 years' experience with Web Marketing/SEO
* Strong Demand generation base knowledge and best practices for B2B organizations - preferably IT industry
* Preferred basic level CSS, HTML 5, and PHP
* Experience with multi-touch, multi-channel campaigns environment is highly desired
* Working cross-functionally to influence and pull content from content groups
* Strong B2B demand gen marketing skills
* Comfortable working independently within a web team with prior experience planning and setting up revenue generating campaigns
* 3+ years of experience in online marketing, user experience
* Solid understanding of online marketing and web analytics
* Possess an innovative, problem-solving, and solutions-oriented mindset
* Exceptional organizational, presentation, and communication skills both verbal and written
* Bachelor's degree
RATE: D.O.E as a W-2 employee of Crawford Group; benefits available
LOCATION: 70% on-site at our client office in San Jose, CA; 30% work from home
HOURS/DURATION: 11/04/2013 to 07/25/2014
Interested? Apply online and upload your resume in MS Word format to:
http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=740
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