Please direct your responses to: jobs@thesagegroup.com
The Data Scientist role will be focused on delivering statistical models aimed at increasing the effectiveness of marketing activities and campaigns. In particular the candidate will be responsible for:
· Build statistical models (both predictive and descriptive) for Campaign targeting prioritization, Nurture stream design and optimization, Response management prioritization, analytics lead scoring, account modeling, customer value migration, cross sell, churn or any other models meeting a specific business need.
· Develop the organization's understanding of the business impact and usage of advanced modeling techniques. Serving as methodology "guru" across Marketing to identify and implement statistical models, techniques, tools and methodologies that improve our efficiency and effectiveness.
· Work with the key business stakeholders (marketing, sales, channel, etc.) in understanding customer analysis needs and ensuring key requirements and objectives are addressed and achieved
· Contributing to the development of the market intelligence methodologies including data set requirements & specifications.
· Conduct data sourcing and integration and build predictive models to analyze customer purchase value, propensity and behavior.
· Analyze install base to identify migration, up sell and cross sell opportunities.
· Provide required support to operations and IT organizations to implement predictive models in operational systems (Marketing Automation platform, In product messaging platform…)
REQUIREMENTS:
· Undergraduate degree and above in Statistics, Computer Science, Information Engineering or a related field.
· 8 - 10 years' experience in data mining, customer analytics, or big data analytics in a well-known firm and/ or an equivalent position in a major High Tech industry player.
· Familiar with data mining technology: regression, segmentation, association, decision tree, time series, neural network, association modeling, clustering, text mining, hypothesis testing - being able to develop hypotheses and test them with careful multivariate experiments and big data analytics.
· Strong knowledge of SAS Base, SAS-STAT, SPSS, R, Mathlab and SQL , Hadoop / Hive / map reduced query skills
· Open and creative mind-set.
· Excellent communication, writing skills and presentation skills.
Timing: 6 months to Perm
Start: ASAP
Location: San Francisco, CA
PLEASE INCLUDE REFERENCE # 5825 IN THE SUBJECT LINE OF YOUR RESPONSE!
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