Demand Generation Coordinator
WhiteHat Security´s Demand Generation Coordinator has primary responsibility for the development and hands-on management of demand generation marketing programs, including the creation of marketing campaigns, and setting program goals and ROI measurement. Reporting directly to the VP of Marketing, this person will create, deploy and manage demand generation campaigns to meet business objectives for both the enterprise and SME markets.
Responsibilities Include:
• Build and manage marketing automation programs to track leads passed to opportunities based on demand gen programs
• Write promotional email and landing page copy for online campaigns
• Develop and implement high impact, multi-channel demand generation programs, setting qualified lead targets in the US primarily
• Functions as both a leader and doer supporting corporate strategic objectives, as well as being a 'hands-on' member of the team
• Measure and report on effectiveness of demand generation programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation
• Evaluate,select and manage outside vendors that contribute to lead generation programs
• SEM/SEO campaign management
• Partner with Senior Direct of Corporate Sales on demand gen programs and activities
Required Skills/ Experience:
• Must have hands-on experience with marketing automation tools (Eloqua and/or Marketo)
• Must have the ability to create reports / dashboards within SalesForce.com
• Hands-on management of Google Ad/Words analytics
• The ability to execute innovative and results-focused demand generation programs and campaigns
• Strong interpersonal skills; ability to influence others without formal authority and lead cross-functional teams
• Minimum 4-5 years experience in marketing business-to-business software solutions; SaaS marketing experience strongly preferred
• 5+ years of proven experience in demand generation roles
• Excellent written and oral communications skills Bachelor's degree in Marketing or related field
• Familiarity with HTML coding a plus
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