About eGain Communications Corporation
eGain (NASDAQ: EGAN) is the leading provider of cloud and on-premise customer interaction software for sales and service. For over a decade, eGain solutions have helped improve customer experience, grow sales, and optimize service processes across the web, social, and phone channels. Hundreds of global enterprises rely on eGain to transform fragmented sales engagement and customer service operations into unified Customer Interaction Hubs (CIHs). To find out more about eGain products, visit http://www.egain.com/products/index.asp
Position: Marketing Manager/Sr. Marketing Manager
Location: (City, State) Sunnyvale, CA
Job Description:
eGain is looking for a hands-on, multi-faceted marketing manager/senior marketing manager to help take its next-generation solutions to market and drive demand. If you are a hands-on, roll-up-your-sleeves marketing professional, looking for a challenging and exciting tactical marketing position with opportunities for growth, this is the job for you!
Key responsibilities:
Create product and solution marketing collateral: text and video-based product overviews, product marketing presentations, product marketing content for web site, audience-specific value propositions, competitive analysis, and other field and partner enablement collateral
- Write demand generation content, as needed (e.g. white papers)
- Drive demand generation programs
- Create and deliver presentations at online and brick-and-mortar events
- Plan and execute product and solution launches, as needed
Requirements:
The ideal candidate will have the following background and experience:
• 5-8 years of experience and proven track record of success in product and solution marketing and PR/marcom in the CRM, customer service/contact center, ecommerce, social, or knowledge management software space
• Outstanding communication skills – verbal, writing and collaboration. Marketing thinking and writing skills a fundamental requirement
• Product marketing experience in one or more of the above spaces a must and so is a good understanding of these spaces, including current trends and competitive dynamics
• Experience in demand generation desirable
• Commitment to speed and quality of execution, as well as result
• Creative problem solver with ability to work well with peers and management
• Undergraduate degree in communications or business administration (marketing specialization) with strong understanding of technology or technical undergraduate degree with proven writing and verbal skills
To apply:
Principals only (with a strong match to the requirements) to respond.
Send your resume, marketing content samples (or web link to samples) and cover letter, explaining why you are great candidate for the position, to jobs@egain.com. No phone calls please.
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